Senior Manager, Lifecycle Marketing

Bilt

Bilt is the membership for where you live. It started as a way to reward people on their largest expense and has since grown into an ecosystem connecting members, property managers, and local merchants. Services include travel, dining, fitness, and everyday spending.

Role Overview

Bilt is seeking a Senior Manager, Lifecycle Marketing to own the activation and retention of Bilt Rewards members and network partners. The role involves designing highly personalized user journeys across email, push, and text, informed by predictive affinity modeling and user-level engagement patterns. This is a hands-on IC role on the Growth team's Lifecycle pod, requiring autonomy, strategic thinking, and quick execution in a fast-paced environment.

Responsibilities

• Develop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams
• Create and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid
• Arbitrate content at the user level to ensure members see the most relevant content at the right time
• Stand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
• Report on campaign performance and use insights to continuously optimize lifecycle content
• Work closely with product marketers to map user journeys and identify opportunities for experimentation and growth
• Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling
• Implement rigorous campaign QA processes to ensure flawless execution
• Collaborate with engineering teams on technical implementations and eventing architecture

Qualifications

• 5+ years of lifecycle marketing experience
• Strong intuition for the user and ability to balance customer experience with business needs
• Extensive experience working in Braze with strong knowledge of Liquid
• Expertise building emails with HTML and CSS
• Background working with engineering to trigger, power, and automate campaigns in Braze
• Exposure to martech platforms such as Census, Segment, FullStory, etc.
• Strong communication skills, creative problem-solving ability, and attention to detail
• Thrives in a fast-paced, startup environment with ambiguity

Benefits

• Competitive salary with a meaningful stake in the company via equity and performance bonus program
• Health insurance for you and your loved ones from day one
• 401(k) plan with a match
• Commuter FSAs
• Unlimited PTO
• Exclusive Employee-only Bilt Points
• Team Events