Senior Lifecycle Marketing Manager
Mission of the Role
The mission of the Senior Lifecycle Marketing Manager is to own the growth of Curology's subscriber base after acquisition, maximizing customer lifetime value across every stage of the subscriber journey.
Essential Functions And Impact Areas
Lifecycle Strategy & Journey Design
Retention & Churn Prevention
Reactivation & Win-back
Personalization, Experimentation & CRM Operations
Cross-Functional Partnership & Analytics
Required Qualifications
8+ years leading lifecycle marketing or CRM for a subscription, D2C, or other recurring-revenue business, with a track record of improving retention, reducing churn, and increasing customer lifetime value
Deep understanding of subscription economics, retention strategy, and cohort analysis; experience designing complex, multi-channel lifecycle journeys across email, SMS, push, in-app, and onsite experiences
Fluency with the technical fundamentals of CRM systems, including data architecture, coding best practices, and deliverability management
Strong analytical skills using SQL and tools such as Looker, Tableau, Amplitude, Mixpanel, Hex, or GA4, with the ability to turn data into a clear narrative for cross-functional stakeholders
Demonstrated ability to lead cross-functional experimentation (A/B testing, segmentation) and influence Product, Engineering, Growth, and Creative teams without formal authority