Senior Lifecycle Marketing Manager

About the role

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

Responsibilities

• Help define and own the lifecycle marketing roadmap—from first impression through activation, retention, expansion, and win-back—translating business goals into programs that drive measurable impact on customer engagement, activation, LTV, and churn reduction
• Lead AI and ML-powered personalization across owned channels, partnering with Data Science on propensity models, churn-risk scoring, next-best-action frameworks, and emerging AI capabilities that improve customer experiences and increase team productivity
• Build onboarding, nurture, activation, and retention programs that help customers discover value faster and develop deeper engagement with Mudflap's products and services
• Partner with Sales and RevOps to develop lifecycle programs that support lead conversion, customer activation, expansion opportunities, and overall revenue growth
• Create and maintain customer journey insights, messaging frameworks, customer proof points, nurture programs, and other enablement assets that help Sales engage prospects more effectively and improve conversion throughout the customer lifecycle
• Own lifecycle KPI reporting and connect campaign performance to business outcomes, identifying opportunities to improve customer engagement, retention, and growth
• Identify customer, market, and competitive insights that improve lifecycle strategy, inform positioning, and support frontline sales conversations
• Serve as the lifecycle marketing voice in growth planning, helping identify opportunities to improve customer journeys and create stronger connections between marketing, product, and revenue teams

Requirements

• Growth, Lifecycle & Customer Engagement Experience: 6+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement—ideally within a high-growth technology, marketplace, fintech, SaaS, or subscription business
• Proven success using customer insights, behavioral data, and segmentation to improve engagement, conversion, retention, and customer lifetime value
• Deep expertise in Braze (strongly preferred) or equivalent platforms such as Iterable, Klaviyo, Salesforce Marketing Cloud, or Customer.io
• Experience building customer journeys that span onboarding, activation, retention, expansion, and win-back programs
• Experience orchestrating communications across email, SMS, push, in-app messaging, and emerging engagement channels
• Experience partnering closely with Product, Data, Sales, and RevOps teams to improve customer experiences and business outcomes
• Strong analytical skills with experience measuring funnel performance, customer behavior, cohort trends, attribution, and lifecycle program impact
• Working knowledge of customer acquisition, lead nurture, and customer growth principles, with an understanding of how lifecycle marketing contributes to broader business goals
• Passion for AI-enabled marketing and curiosity around how emerging technologies can improve personalization, customer experiences, team productivity, and business outcomes
• Hands-on proficiency with Liquid code for dynamic content and personalization in Braze or similar ESPs
• Experience with SQL preferred to build segments, analyze cohorts and measure campaign performance, as well as data visualization tools such as Metabase, Hex, Amplitude, Looker, or Tableau
• Familiarity with CDPs (e.g., Segment, mParticle) and how customer data flows into marketing automation systems
• Familiarity with AI/ML concepts as applied to marketing—propensity models, churn prediction, content generation, dynamic personalization
• Experience analyzing customer journeys and funnel performance across acquisition, activation, retention, and expansion stages to identify growth opportunities and inform lifecycle strategy
• Working knowledge of lead scoring, behavioral segmentation, customer journey mapping, and experimentation frameworks that improve customer engagement and conversion

Qualifications

• Strategic, Analytical & Cross-Functional Leadership: Proven ability to develop a point of view on customer growth strategy and communicate it clearly to senior leadership and cross-functional partners, connecting lifecycle initiatives to broader business and revenue objectives
• Player-coach mindset: You can write a strategy doc in the morning and QA a campaign canvas in the afternoon, and you do not see that as a contradiction
• Strong partnership orientation: You can effectively collaborate with Product, Sales, RevOps, and Marketing teams to translate customer insights into programs that improve business outcomes
• Exceptional attention to detail with a track record of flawless execution at volume
• Excellent written and verbal communication skills, with the ability to translate complex data into clear narrative and recommendations
• Strong business acumen and curiosity about how lifecycle marketing contributes to activation, retention, expansion, customer lifetime value, and overall company growth
• Comfortable operating in ambiguity and helping connect teams, systems, and customer insights to solve complex growth challenges

Skills

• Hands-on proficiency with Liquid code for dynamic content and personalization in Braze or similar ESPs
• Experience with SQL preferred to build segments, analyze cohorts and measure campaign performance, as well as data visualization tools such as Metabase, Hex, Amplitude, Looker, or Tableau
• Familiarity with CDPs (e.g., Segment, mParticle) and how customer data flows into marketing automation systems
• Familiarity with AI/ML concepts as applied to marketing—propensity models, churn prediction, content generation, dynamic personalization
• Experience analyzing customer journeys and funnel performance across acquisition, activation, retention, and expansion stages to identify growth opportunities and inform lifecycle strategy
• Working knowledge of lead scoring, behavioral segmentation, customer journey mapping, and experimentation frameworks that improve customer engagement and conversion

Benefits

• Competitive salary and equity in a high-growth startup
• Multiple health benefit options
• Responsible Time Off
• 401(k) matching
• Opportunities and support for major career growth
• Annual Company offsite event (Mudfest!)

Pay

The salary range for this role is $130,000 - $165,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation.

Schedule

We value in-person connection and have offices in both Palo Alto, CA and Austin, TX. While we prefer candidates located in these hubs for occasional meetings and team collaboration, we are open to remote team members who can travel periodically if needed.