Senior Lifecycle Marketing Manager
About The Company
Netspend Corporation is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Netspend's financial products and services span prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners. Netspend provides prepaid and debit account solutions that connect customers with secure, convenient access to global payment networks so they can manage their money and make everyday purchases. With a nationwide U.S. retail network, customers can purchase and reload Netspend products at 130,000 reload points and over 100,000 distributing locations. Since our founding in 1999 by industry pioneers, Netspend products have processed billions of dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with employees worldwide.
About The Role
Netspend is looking for a Senior Lifecycle Marketing Manager to own the end-to-end lifecycle strategy that drives engagement, retention, and lifetime value across the Netspend brand. You will own the full roadmap onboarding and activation through engagement deepening, retention, and win-back and decide which levers move each stage: messaging, channel mix, timing, product prompts, personalization, and offers. You will then build the complex multi-channel journeys that put that strategy into market, measure true incremental impact, and reinvest against what works. This is a high-ownership role for a marketer who thinks like an economist and executes like an operator. Millions of customers rely on Netspend for everyday money movement, and the programs you build will shape how much value they realize from the relationship over time.
Lifecycle Strategy & Roadmap
- Set the strategy. Own the lifecycle strategy end to end define the stages, the behaviors that matter at each one, and the engagement and LTV targets we are driving toward
- Segment with purpose. Build the segmentation and targeting framework that determines who hears what