Senior Lifecycle Marketing Manager | New York, NY

About the role

We are seeking a Senior Lifecycle Marketing Manager to own measurable performance improvements across the full patient lifecycle, spanning onboarding, activation, early care, and long-term retention. This is a high-impact, highly visible role at a critical moment in Talkiatry's growth, sitting at the intersection of data, experimentation, and patient experience.

Responsibilities

• Design, execute, and analyze experiments and targeted initiatives to improve intake and activation rates, accelerate early care progression, and strengthen ongoing engagement.
• Bring an experimentation-first mindset and a genuine curiosity for how emerging AI and machine learning capabilities can accelerate lifecycle performance, from smarter segmentation to predictive engagement.
• Work closely with Operations, Product, Data Engineering, Marketing Operations, and Creative to enable event-driven programs, optimize lifecycle performance across channels, and reduce operational friction across the patient and provider lifecycles.

Requirements

You will have 5 to 8 or more years of experience in growth, lifecycle, or performance marketing with a track record of driving measurable outcomes. Strong SQL proficiency and comfort operating in data warehouses, with Snowflake experience preferred. Experience designing, measuring, and iterating on structured experiments, with a clear understanding of what incrementality means and why it matters. Deep familiarity with cohort analysis, funnel diagnostics, and segment-level performance variation. A genuine curiosity about AI and ML applications in lifecycle marketing, including predictive modeling, dynamic content, propensity scoring, and intelligent automation, paired with the analytical rigor to evaluate them critically rather than adopt them uncritically. Comfort testing and forming opinions on new tools quickly, without waiting for a perfect use case to start learning, and the ability to separate real lift from noise. Strong problem-solving skills and the ability to translate complex data into clear, concise business recommendations that influence prioritization and strategy.

Qualifications

Strong problem-solving skills and the ability to translate complex data into clear, concise business recommendations that influence prioritization and strategy.

Skills

Strong problem-solving skills and the ability to translate complex data into clear, concise business recommendations that influence prioritization and strategy.

Benefits

Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
Collaborative environment: be part of building something from the ground up at a fast-paced startup
Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!

Pay

$145K - $185K

Schedule

N/A