Senior Lifecycle Marketing Manager

About the role

Our client, a leader in the Enterprise Technology space, is seeking a Senior Lifecycle Marketing Manager. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Own and evolve the company’s lifecycle marketing strategy
• Design and optimize programs for every stage from trial onboarding to retention
• Build segmented email journeys tailored to varied go-to-market motions
• Identify and optimize opportunities across the customer journey
• Coordinate with cross-functional teams to improve trial conversion rates
• Manage scalable nurture and email automation programs through integrated platforms
• Measure and report on key lifecycle metrics to enhance marketing performance

Qualifications

• 7+ years of experience in lifecycle or growth marketing within B2B SaaS environments
• Strong expertise in developing lifecycle programs for acquisition, onboarding, and retention
• Hands-on knowledge of Marketo and Salesforce; Gainsight experience preferred
• Ability to create data-driven marketing strategies based on customer behaviors
• Strong analytical skills to interpret data and optimize customer journeys

Benefits

• Multiple health/dental coverage options with significant employee coverage
• Vision insurance included
• Incentive stock options available
• 401(k) match of 4% for retirement planning
• Generous PTO policy starting at 4 weeks, increasing in year two
• 12 company holidays plus additional floating holidays
• 16 weeks paid parental leave for birthing parents
• Community service and professional development funds
• Quarterly wellbeing funds and business expense stipends
• Mac laptop and remote working setup provided

Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $100,000 – $130,000 annually