Senior Manager, Lifecycle Marketing

For our client, a leader in the Business Services space, we are seeking a Senior Manager of Lifecycle Marketing to drive initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. This role offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Set the strategy and operation cadence for Lifecycle Marketing
• Manage and develop the individual contributors for Email and Customer Marketing
• Own the email channel strategy in Iterable, focusing on segmentation and personalization
• Guide customer marketing programs for renewal and expansion initiatives
• Partner with Customer Advocacy and Education to integrate testimonials and educational content
• Report on lifecycle performance to connect metrics to retention and expansion outcomes
• Collaborate with various teams to align lifecycle programs with product changes

Qualifications

• 8+ years in lifecycle, CRM, or email marketing with 3+ years managing individual marketers, preferably in SaaS
• Strong strategic experience with Iterable or a similar ESP (e.g., Braze, Salesforce Marketing Cloud)
• Proven track record in customer marketing programs tied to measurable revenue outcomes
• Ability to translate program data into actionable lifecycle strategies for stakeholders
• Experience collaborating with teams like Customer Advocacy, Customer Education, and Product

Benefits

• Medical, dental, and vision insurance
• Life and disability insurance
• RRSP matching
• Flexible spending and health savings account
• Employee assistance program and paid time off
• Opportunities for in-person collaboration and company events

Pay

$129,200 – $152,000 annually