Senior Manager, Lifecycle & Buyer Growth Marketing

About the role

B-Stock's marketplace growth depends on a thriving buyer ecosystem at every level. This role owns the full buyer lifecycle — from acquiring and activating new buyers to growing them into Key Buyers ($25K+ GMV/quarter) and Premium Buyers ($250K+/year) — through personalized lifecycle marketing, data-driven programs, and cross-functional execution.

Essential job duties and responsibilities

• Strategic Accountability — Own the Tradeoffs
• Decide what B-Stock's personalization strategy optimizes for — and what it deliberately sacrifices — when buyer relevance, seller demands, and business priorities conflict
• Set the data inputs and prioritization logic for the personalization model, and be accountable to leadership when those choices succeed or fail
• Determine when an underperforming program should be killed, redesigned, or given more time — calls with no clean data answer
• Present the strategy, results, and reasoning behind key decisions directly to leadership, including when results fall short
• High-Stakes Judgment Calls
• Decide which buyer behavior and transaction signals actually predict engagement and lifecycle progression — and which are noise, based on judgment the data alone won't resolve
• Choose which new acquisition channels are worth the investment and risk (e.g., trade shows, ABM, new partnerships) before performance data exists to justify the bet
• Determine when a buyer or seller issue requires personal escalation and judgment versus when it can run through automated systems
• Resolve conflicting priorities across Marketing, Product, BAM, and Sellers when there is no objectively correct answer — only a defensible one
• Organizational Influence
• Influence Sellers — who do not report to you — to change how they message, price, and prioritize for Key and Premium Buyers, using credibility and relationship-building rather than authority
• Build enough trust with the BAM team that they act on your recommendations for Premium Buyer engagement, even when it means changing how they operate
• Win buy-in from Marketing Ops, Data, and Product to prioritize the technical work your personalization strategy depends on — competing against their other priorities
• Represent the buyer's interest in rooms where buyer experience is not the only — or even the primary — priority
• Lifecycle Marketing & Demand Generation
• Own the end-to-end buyer lifecycle — from registration through first bid, first win, Key Buyer status, and long-term retention
• Design and manage multi-channel demand generation programs to acquire new buyers and activate them on the platform
• Build nurture programs that move buyers up the value ladder — from first-time buyers to Key Buyers to Premium Buyers
• Measurement & Insights
• Own dashboards tracking the full buyer funnel: registration-to-bid conversion, activation rates, Key Buyer conversion, GMV contribution, and channel ROI
• Interpret ambiguous or conflicting data to make a recommendation — not just report what the numbers say
• Serve as the internal voice of the buyer — surfacing insights and opportunities across all segments

Minimum qualifications, job skills, and abilities

• 5+ years of experience in lifecycle marketing, demand generation, or growth marketing, ideally in a B2B marketplace or e-commerce environment
• Track record of making and defending high-stakes marketing decisions with incomplete data — and owning the outcome
• Demonstrated ability to influence stakeholders who do not report to you, including external partners or sellers, to change their behavior
• Experience designing personalized marketing programs driven by buyer behavior, segmentation, or lifecycle stage — not just executing campaigns
• Strong analytical skills — comfortable defining success metrics and using data to make a judgment call, not just to report results
• Hands-on experience with marketing automation platforms at a workflow design level — Braze, Iterable, HubSpot, Marketo, or similar
• Experience with AI-powered marketing tools for personalization, segmentation, or predictive analytics — and judgment about where AI should and shouldn't drive decisions
• Comfortable presenting strategy and tradeoffs to senior leadership, including defending decisions that didn't work

Paid benefits

• Competitive compensation packages, including bonus and options
• Medical, Dental, and Vision benefits
• Paid Time Off, telecommuting, and matching 401(K)
• Support for continuing education
• Team offsites, social events, and extracurricular activities are a staple
• Snacks, drinks, and the occasional box of donuts

The company

B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. Our customers range from today’s top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses.

Our values

• Make Each Dollar Count
• Take Our Work Seriously, Not Ourselves
• Do The Hard Things Today That Will Pay Off Tomorrow
• Use Trust As The Best Measure Of Success
• Find Strength In Numbers