Senior Manager, Lifecycle & Partner Marketing

Job Summary

Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and the richest set of member benefits. The Senior Manager, Lifecycle & Partner Marketing will play a pivotal role in driving incremental revenue growth and increased member engagement in Marriott Bonvoy through strategic promotions and compelling marketing strategies.

CORE WORK ACTIVITIES

• Lead projects and initiatives that enable enhanced member experiences and drive incremental revenue.
• Utilize consumer insights to inform loyalty promotions strategy development and execution.
• Support evolution and optimization of loyalty promotions with a focus on member expansion and engagement, taking into consideration changing requirements of emerging businesses and new offerings.
• Integrate new offerings into promotions planning and execution, including promotions structures, marketing, digital experience, etc.
• Work with marketing and CX partners to understand and report on promotion effectiveness for internal and external partners.
• Use reporting to identify opportunities and best practices, implementing to improve performance.
• Execute test and learn curriculum and analyses campaign performance to optimize results.
• Research industry and competitive marketplace for opportunities and improvements.

Position Type

Management

Pay Range

$110,400 - $164,400 annually

Bonus Eligible

Y

Core Competencies

• Background in loyalty marketing, marketing promotions, creative agency management, strategic & analytical thinking, project management
• Strong foundation with CRM/customer marketing program measurement, including audience segmentation, promotion development and management, and ROI analysis
• Expertise in managing end-to-end marketing campaign development
• Knowledge and experience with marketing technology (Martech) and promotion capabilities, with the ability to implement best practices in marketing promotions

Required Education and Experience

• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major
• Six years’ relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance

Benefits

• 401(k) plan
• Stock purchase plan
• Discounts at Marriott properties
• Commuter benefits
• Employee Assistance Plan
• Childcare discounts

Washington Applicants Only

Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott HQ is committed to a hybrid work environment

Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.