Senior Manager, Integrated Market Comms (SUV)

About the role

The Sr. Manager, Integrated Marketing Communications (SUV) role at Hyundai is responsible for leading national advertising strategy and execution for Hyundai's SUV portfolio. This role supports the development of integrated campaigns that strengthen positioning, drive consumer consideration, and support demand generation.

Responsibilities

• Support the development of national advertising strategy for Hyundai’s SUV line-up, in alignment with overall brand direction
• Contribute to the development of positioning and messaging frameworks for each nameplate
• Execute against established brand strategy, ensuring alignment with defined messaging, creative direction, and business priorities
• Develop and execute integrated campaigns in collaboration with key vertical leads across all channels
• Manage creative development, production timelines, and deliverables
• Ensure campaigns are executed with consistency and quality
• Manage agency partners and day-to-day workflow
• Collaborate with internal teams to ensure integrated campaign execution
• Manage and oversee budget allocation for the SUV portfolio, including campaign development and production costs
• Ensure efficient use of resources across campaigns and agency partners
• Track and monitor budget spend to ensure alignment with approved plans
• Monitor campaign performance and apply insights to improve effectiveness
• Maintain awareness of competitive activity and market trends
• Own campaign execution for the SUV portfolio
• Manage agency workflow
• Oversee budget within assigned portfolio

Requirements

• Must be a high school graduate
• Bachelor’s degree preferred
• Master’s degree a plus
• Eight or more years of marketing/advertising experience
• Automotive experience preferred
• Agency and/or client-side experience required
• Minimum 5 years managing direct reports and agency workflow
• Strong strategic thinking and creative leadership capabilities
• Strong interpersonal, communication, and leadership skills
• Ability to manage in a fast-paced, multi-project environment

Qualifications

• Must have a high school diploma
• Preferred Bachelor’s degree
• Master’s degree highly desirable
• Eight or more years of marketing/advertising experience
• Automotive industry experience preferred
• Experience managing agency workflow and direct reports
• Strategic thinking and creative leadership skills
• Strong interpersonal and communication skills
• Ability to manage in a fast-paced, multi-project environment

Skills

• Strategic thinking
• Leadership
• Interpersonal skills
• Communication
• Project management
• Marketing/advertising experience
• Agency experience
• Direct report management
• Integrated campaign execution
• Brand strategy development
• Positioning and messaging framework creation
• Creative direction and business prioritization
• Agency and budget management
• Performance monitoring and improvement
• Competitive and market trend analysis
• Campaign execution oversight
• Resource allocation and efficiency

Benefits

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years
• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• 401(k) retirement plan with Employer Match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Vacation and sick time off
• Employer-paid basic life and disability coverage, including Paid-Family Leave
• Mental health, wellbeing, and employee assistance program
• Health advocate (support)
• Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees
• External Training and Development Programs

Pay

$114,800.00 - $164,000.00 annual base salary

Schedule

Normal office duties. Must be able to travel. Occasional night and weekend work.