Senior Integrated Marketing Manager

About the role

We are hiring a Senior Integrated Marketing Manager to run integrated marketing across the business. Reporting to the Director of Marketing, you're a senior individual contributor (IC) who connects the work across paid, lifecycle, GTM, brand partnerships, web, and reporting, and ships campaigns that move as one program instead of disconnected channel efforts.

Integrated campaign management

• Plan and ship campaigns that move across paid, lifecycle, web, content, community, and partner channels as a single coordinated program.
• Align messaging across audiences (recruits, active duty, supporters, families, broader military-interested public) so the same campaign lands consistently everywhere it shows up.
• Hold the campaign calendar across the team.

Brand partnerships and earned moments

• Land 1-2 brand partnerships or earned-media activations per quarter that put Sandboxx in front of audiences we couldn't otherwise reach, or create moments that earn their own coverage.
• Think across categories: cultural tentpoles (NBA Finals week, the Super Bowl, military appreciation moments), brand co-marketing (FedEx on fast delivery, LEAP on space, brands that share our audience), and experiential activations (pop-ups near bases, family "day at boot camp" experiences, on-base moments).
• Own the work end-to-end: spot the moment, build the pitch, sell the partner, scope the activation, run production, ship the campaign, capture the story.
• Partner with the Community team on every IRL activation. They know the audience and the cultural cues; you bring the partnership and production muscle.
• Bring back UGC, content, and stories that paid, lifecycle, web, and News can use long after the moment ends.

Paid acquisition oversight

• Keep paid acquisition operating against tight CAC targets across Meta, TikTok, Google Ads, DSPs, and app-install networks, working with our agency.
• Bring the strategy: budget allocation, channel mix, creative direction, testing roadmap. You don't have to be in Ads Manager all day, but you have to know enough to push back when something isn't working.
• Coordinate the creative pipeline (in-house, AI tooling, external partners) so paid never goes dark waiting on assets.

Lifecycle partnership

• Partner with our Lifecycle Marketing Manager to set lifecycle priorities, shape segmentation, and align campaigns with broader integrated motions. The Lifecycle Manager owns execution in Iterable; you bring the integration.

Website, blog, and Sandboxx News

• Own the marketing site and blog end-to-end: information architecture, conversion experiments, SEO, AI-search optimization, and ongoing content optimization.
• Revive neglected blog posts, tune headlines, and turn the blog into a real lead-generation engine.
• Work with the Sandboxx News team weekly to align coverage with marketing priorities, surface campaign-worthy stories, and run distribution and acquisition experiments off News content.

Community partnership

• Work with the Community team on a daily-to-weekly basis to align campaigns with what's happening in Community, surface member moments worth amplifying, and route campaigns through Community channels where it makes sense.
• Co-create the in-person side of brand partnerships and earned moments with the Community team.
• Treat Community as a content and insight engine. The conversations there are some of the best raw material we have.

Marketing performance and reporting

• Own the weekly performance readout: what moved, why, what we're doing about it, and what to watch.
• Build and maintain dashboards in GA4, Looker, and our internal data warehouse, and turn them into a narrative people across the company can act on.
• Surface trends and opportunities nobody else has time to spot.