Senior Integrated Marketing Manager

About the role

We are seeking a Senior Integrated Marketing Manager to lead the end-to-end strategy and execution for major marketing and product launches. This role requires a strategic approach, cross-functional collaboration, and the ability to manage multiple timelines and priorities.

Responsibilities

• Establish and drive a scalable integrated marketing strategy with cohesive and compelling market activation.
• Orchestrates cross-functional collaboration among Marketing teams to align GTM efforts.
• Develops and executes campaigns targeting the early stages of the buyer journey, utilizing new microsites and digital channels.
• Designs campaigns that specifically target the early stages of the buyer journey (Awareness/Consideration), utilizing new microsites and digital channels to capture research traffic, and influence mid and bottom funnel to improve the "Lead" to "Closed Won" ratio.
• Integrates AI-driven tools and strategies into plans to dominate share of voice in critical categories and positively influence Geotab’s sentiment and visibility against competitors in Large Language Models (LLMs).
• Defines and tracks KPIs for launch success, moving beyond first or last touch attribution models to identify leading and lagging indicators, trends, sentiment analysis, time-to-close acceleration, and multi-touch attribution.
• Manages relationships with external creative agencies and vendors to support campaign scale, ensuring high-quality asset production.

Requirements

8-10 years of proven experience in an integrated marketing role, preferably within a B2B SaaS organization. Bachelor’s degree in Marketing or a related field; a preferred certification in marketing or a related discipline is an asset. Technical competence using workflow tools like Jira, Google Workspace, and familiarity with AI tools (e.g., Gemini, ChatGPT, 6sense).

Qualifications

Exceptional ability to lead through influence, a well-defined sense of diplomacy, and the ability to work well under pressure in a fast-changing environment. Previous experience in telematics, connected transportation, or B2B IT/Software industry marketing is highly valued. Strong project management skills with the ability to identify needs, develop effective solutions, and manage projects through to completion.

Skills

Strategic thinking, cross-functional collaboration, campaign narrative and strategy development, project management, and AI integration.

Benefits

Home office reimbursement program, baby bonus & parental leave top up program, online learning and networking opportunities, electric vehicle purchase incentive program, competitive medical and dental benefits, retirement savings program.

Pay

Competitive salary and benefits package.

Schedule

Hybrid working arrangement with the option to work from home or in the office.