Senior Manager, Integrated Marketing

Responsibilities

• Lead the planning and execution of integrated marketing campaigns across owned, earned, and paid channels, ensuring consistent messaging, creative, and timing.
• Develop campaign briefs that align channel owners, creative, and external partners around shared goals and a single narrative.
• Own the marketing calendar, coordinating launches, promotions, and evergreen programs so channels amplify rather than compete with each other.
• Own the photoshoot calendar and budget, maintaining lead times in line with the rest of the merchandising and marketing calendars while optimizing expenses.
• Partner closely with merchandising and operations teams to understand positioning of newness and help shape product drop calendar.
• Establish and track KPIs across campaigns; synthesize cross-channel performance into clear insights and recommendations for leadership.
• Champion brand consistency across all customer touchpoints, from top-of-funnel awareness to post-purchase communications.
• Manage marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social placements, and photoshoot inclusions.
• Serve as the primary point of contact for partner marketing teams, ensuring deadlines and deliverables are met on both sides.
• Brief internal stakeholders and external partners on creative, copy, and campaign requirements.
• Track and report on partnership campaign performance; develop recommendations to deepen high-performing relationships.
• Own and maintain the marketing project management system (Asana), building out templates, workflows, and processes that keep cross-channel content on track.
• Cook up timelines and deliverables across channels, including email, SMS, paid, social, and ecommerce.
• Run weekly creative and project reviews, surfacing shifts in deadlines early and enabling the ability to pivot nimbly if necessary.
• Document go-to-market strategies and transpose to tactical deliverables across all relevant teams (marketing, merchandising, operations).
• Collaborate directly with leadership and founder stakeholders to translate high-level brand and business priorities into actionable marketing plans and timelines.
• Ensure marketing calendars reflect key merchandising moments, product storytelling priorities, and evolving business needs.
• Provide strategic direction for email and SMS programming, ensuring lifecycle and promotional sends are integrated into the broader campaign calendar.
• Oversee a channel specialist to maintain send schedules, segmentation, and performance reporting.
• Hands-on platform experience (e.g., Klaviyo) is a plus but not required.

Requirements

• 5-7+ years of experience in marketing, with at least 2-3 years in an integrated or campaign-focused role within a fashion, luxury, or lifestyle ecommerce brand.
• Proven ability to develop and execute multi-channel campaigns that deliver cohesive brand experiences and measurable results.
• Experience managing marketing deliverables for brand or retail partnerships.
• Exceptional project management skills—you thrive on bringing order to complexity and keeping cross-functional teams aligned.
• Strong analytical mindset: Able to synthesize cross-channel data into clear performance narratives.
• Outstanding written and verbal communication skills.
• A collaborative, senior presence—someone who can influence stakeholders at all levels.
• A strong appreciation for brand storytelling, customer experience, and elevated visual presentation.