Senior Integrated Marketing Manager

About the role

Location: Austin, TX (Hybrid on-site, with approximately 20-35% travel supporting industry events, executive engagements, and strategic marketing initiatives)

Clearance Requirement: U.S. Citizen with the ability to obtain a security clearance

Key Responsibilities

• Develop and execute integrated marketing strategies that align corporate objectives, business development priorities, product initiatives, and executive vision into coordinated marketing programs
• Own integrated marketing calendars, campaign schedules, editorial calendars, and launch plans that ensure coordinated execution across the marketing organization
• Manage integrated marketing channels including digital advertising, website, email, webinars, social media, public relations, and event marketing to maximize awareness, engagement, and business impact
• Oversee website content, campaign landing pages, and digital experiences that support customer engagement and campaign performance
• Monitor the national and international Defense markets, industry trends, competitor positioning, media coverage, and business priorities to identify communications opportunities and inform messaging
• Develop, write, and execute editorial strategies, messaging frameworks, and content roadmaps that translate complex technical capabilities into compelling narratives aligned with NODA's brand
• Partner closely with Business Development leadership to translate growth priorities, capture strategies, Government contract requirements, and target account plans into integrated marketing initiatives
• Collaborate with Product Management and Engineering to accurately communicate product capabilities, technical differentiation, and customer value
• Pearl with internal creative resources, video production, and external agencies to ensure marketing deliverables are strategically aligned and executed to a high standard
• Measure campaign performance, channel effectiveness, and audience engagement, applying insights to continuously improve marketing strategy and execution

Required Qualifications

• 8+ years of progressive experience in integrated marketing, strategic communications, corporate communications, product marketing, advertising, or related disciplines in support of the Defense Industrial Base or Armed Forces
• Strong understanding of the Defense industrial base, Federal acquisition ecosystem, and long-cycle business development lifecycles
• Demonstrated experience supporting a Defense technology company, Government contracting, military, aerospace organization, or similarly technical B2G organization
• Demonstrated experience developing, executing, and evaluating integrated marketing and strategic communications programs across paid, owned, earned, and shared media
• Demonstrated experience planning and optimizing paid and organic marketing programs across digital channels, including digital advertising, email, webinars, social, marketing automation, GEO, AEO, SEO, SEM, and analytics
• Exceptional experience developing messaging frameworks, editorial strategies, and technical content that translates complex technologies into meaningful customer value propositions
• Agile fluency across government contracting communication and dissemination requirements, stakeholders, and regulations
• Demonstrated experience partnering with Business Development, Capture, Product, Engineering, Executive Leadership, and creative teams to support business growth
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, or a related discipline
• U.S. Citizenship with the ability to obtain a security clearance

Preferred Qualifications

• Familiarity with autonomous systems, AI, robotics, mission software, command and control, military operations, and other advanced defense technologies
• Experience working within a venture-backed startup or rapidly scaling technology company
• Experience with HubSpot, WordPress, Google Analytics, Adobe Creative Cloud, Sprout Social, CRM platforms, and marketing automation tools
• LinkedIn and video-driven campaign experience
• Active U.S. security clearance