Senior Integrated Marketing Manager
Gopuff · New York, NY · 1 mo ago
RemoteRemoteMarketing$150k–$190k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes description at top: "Gopuff is hiring a Senior Integrated Marketing Manager...". That's the role description. We should not repeat job title as heading. Use for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content.
We have:
- About the role: The introductory paragraph(s) describing role. Could be "About the role". We'll put that as
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only when posting has real specific content.
We have:
- About the role: The introductory paragraph(s) describing role. Could be "About the role". We'll put that as About the role
then
with the description. - Responsibilities: The bullet list under "Responsibilities". We'll need to parse the responsibilities section: It includes subheadings: Integrated Campaigns and Cultural Moments, Talent & Brand Partnerships, Strategic Growth Initiatives, Operating & Ownership. Each with bullet-like sentences. We can treat each as
- items. Could also keep subheadings? The instruction: Use
for section headings (e.g. About the role, Responsibilities...). Use
- for any list of duties/requirements/benefits. So we can have
Responsibilities
then- each duty. We could embed subheadings inside li? Probably just list each duty as separate li.
- Requirements/Qualifications/Skills: The "You Have" section lists qualifications: 7+ years..., track record..., startup instincts..., high bar for creative..., business backbone..., experience managing partners..., direct communication..., motivated to win. Also maybe "You should be equally comfortable shaping the plan, writing the brief, pushing the creative, solving the problem, and getting the work out into the world." That's more responsibilities? Actually that is part of description earlier. We'll treat qualifications as list.
We also have "Compensation" section with salary range and bonus etc. That's Pay. So we need a Pay section:
Pay
thenwith salary range and bonus info. Benefits: The "What We Offer" list includes many benefits. So we need Benefits section:
Benefits
then- each benefit.
Schedule: Not mentioned. So we omit Schedule.
We must not include boilerplate like EEO, AI tools, etc. Remove those.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from the posting.
Let's extract:
About the role description: The first paragraph(s) before "What We Offer". Let's capture:
"Gopuff is hiring a Senior Integrated Marketing Manager to bring our biggest marketing initiatives to life. You’ll own the integrated approach for campaigns across brand, talent partnerships, cultural moments, and strategic growth initiatives, turning an idea or business priority into a clear, coordinated plan across channels, teams, and partners. This role sits at the center of the work. You’ll connect strategy, creative, media, partnerships, performance, CRM, and external partners to ensure campaigns don’t just get developed; they get launched, show up cohesively, and make an impact. We’re looking for someone with a strong point of view, a bias for action, and a genuine sense of ownership. Someone with impeccable taste who holds themselves and their work to the highest standard. You should be equally comfortable shaping the plan, writing the brief, pushing the creative, solving the problem, and getting the work out into the world. Gopuff moves quickly. Priorities evolve. The best person for this role knows how to create clarity from ambiguity, bring people with them, and keep moving."
That's the role description.
Now Responsibilities: We have headings:
Integrated Campaigns and Cultural Moments
- Own the integrated execution of major Gopuff campaigns across brand, product, growth, and the cultural calendar. From the Super Bowl to product launches, cultural moments, and everything in between.
- Turn strategy into clear, actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels.
- Build briefs that give creative and cross-functional teams a clear problem to solve and a strong definition of success.
- Keep teams aligned from kickoff through launch, ensuring every touchpoint feels connected to the same idea.
- Identify cultural opportunities where Gopuff can show up credibly and move quickly enough to capitalize on them.
Talent & Brand Partnerships
- Lead campaigns around Gopuff’s talent and brand partnerships, from initial concept through launch and measurement.
- Develop creative partnership ideas that connect Gopuff to culture and create attention beyond traditional paid media.
- Translate partnerships into broader marketing platforms, ensuring they come to life across the full Gopuff ecosystem rather than as standalone activations.
- Serve as a day-to-day lead with talent teams, agencies, brands, and external partners, keeping the work moving and the quality high.
Strategic Growth Initiatives
- Turn strategic business priorities into integrated marketing plans with clear objectives, audiences, channels, and measures of success.
- Identify opportunities where marketing and the Gopuff brand can play a bigger role in driving growth.
- Partner across Brand, Performance, CRM, Product, Merchandising, and other teams to build campaigns that connect brand impact with business outcomes.
- Analyze performance, identify what worked and what didn’t, and translate learnings into stronger future work.
Operating & Ownership
- Own campaign timelines, budgets, deliverables, approvals, and cross-functional coordination from start to finish.
- Proactively identify roadblocks and solve them before they become problems.
- Drive legal, regulatory, and partner approvals to keep campaigns moving.
- Maintain a high creative bar across every consumer touchpoint.
- Take responsibility for the outcome, not just your piece of the process.
Now Qualifications/Skills: The "You Have" section:
- 7+ years in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or all of the above.
- A track record of taking ambiguous challenges and turning them into shipped experiences, not decks.
- Strong startup instincts. You define the process, chase the approval, and cover the gap nobody assigned to you.
- A high bar for creative and craft, with the taste to know good from good enough.
- The business backbone to defend a decision with numbers, not just conviction.
- Experience managing partners, budgets, and multiple live projects at once, without dropping any of them.
- Direct, efficient communication.
- Motivated to win.
Also earlier: "You should be equally comfortable shaping the plan, writing the brief, pushing the creative, solving the problem, and getting the work out into the world." That's more of a responsibility/skill but we already have similar in responsibilities. We could include it in responsibilities or qualifications. It's already covered in responsibilities? Not exactly; but we can keep it in responsibilities as part of description. However we already used that sentence in About the role. Actually we included that sentence in About the role. So we don't need to duplicate.
Now Benefits: "What We Offer" list:
- Medical/Dental/Vision Insurance
- 401(k) Retirement Savings Plan
- HSA or FSA eligibility
- Long and Short-Term Disability Insurance
- Fitness Reimbursement Program
- 25% employee discount & FAM Membership
- Flexible PTO
- Group Life Insurance
- EAP through AllOne Health (formerly Carebridge)
We need to keep each as separate li.
Now Pay: Compensation section:
"Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we’d reasonably expect to pay candidates. A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions. These ranges may be modified in the future. Exceptions may be made for exceptional individuals. For additional information on this role’s compensation package, please reach out to the designated recruiter for this role. This role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan. Remote Base Salary Range: $150,000 - $190,000"
We need to keep all that. Should we include the note about reaching out to recruiter? That's application instruction? It's about compensation package info; maybe considered application instruction? The instruction says remove application instructions. This is not exactly how to apply, but it's a pointer to recruiter for more info. Might be considered application instruction? Safer to keep? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The line "For additional information on this role’s compensation package, please reach out to the designated recruiter for this role." is an application instruction (to contact recruiter). So we should remove that line. Also the line about exceptions may be made for exceptional individuals is okay. Keep the rest.
Thus Pay section content:
- Gopuff pays employees based on market pricing and pay may vary depending on your location.
- The salary range below reflects what we’d reasonably expect to pay candidates.
- A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions.
- These ranges may be modified in the future.
- Exceptions may be made for exceptional individuals.
- This role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan.
- Remote Base Salary Range: $150,000 - $190,000
We'll put as
or
- ? It's prose; we can use
- ... ...
- 7+ years in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or all of the above.
- A track record of taking ambiguous challenges and turning them into shipped experiences, not decks.
- Strong startup instincts. You define the process, chase the approval, and cover the gap nobody assigned to you.
- A high bar for creative and craft, with the taste to know good from good enough.
- The business backbone to defend a decision with numbers, not just conviction.
- Experience managing partners, budgets, and multiple live projects at once, without dropping any of them.
- Direct, efficient communication.
- Motivated to win.
- Medical/Dental/Vision Insurance
- 401(k) Retirement Savings Plan
- HSA or FSA eligibility
- Long and Short-Term Disability Insurance
- Fitness Reimbursement Program
- 25% employee discount & FAM Membership
- Flexible PTO
- Group Life Insurance
- EAP through AllOne Health (formerly Carebridge)
with sentences. Now we must not include any heading for Job ID etc. Not present. Now produce HTML fragment:
About the role
...
Responsibilities
Requirements
maybe? The instruction list includes Requirements, Qualifications, Skills. We have qualifications. Could combine into one section "Requirements". UseRequirements
then- list.
We need to decide which heading to use. The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can pick Requirements. We'll put qualifications there. Thus:
Requirements
Benefits
Pay
Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we’d reasonably expect to pay candidates. A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance
- each benefit.
Schedule: Not mentioned. So we omit Schedule.
We must not include boilerplate like EEO, AI tools, etc. Remove those.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from the posting.
Let's extract:
About the role description: The first paragraph(s) before "What We Offer". Let's capture:
"Gopuff is hiring a Senior Integrated Marketing Manager to bring our biggest marketing initiatives to life. You’ll own the integrated approach for campaigns across brand, talent partnerships, cultural moments, and strategic growth initiatives, turning an idea or business priority into a clear, coordinated plan across channels, teams, and partners. This role sits at the center of the work. You’ll connect strategy, creative, media, partnerships, performance, CRM, and external partners to ensure campaigns don’t just get developed; they get launched, show up cohesively, and make an impact. We’re looking for someone with a strong point of view, a bias for action, and a genuine sense of ownership. Someone with impeccable taste who holds themselves and their work to the highest standard. You should be equally comfortable shaping the plan, writing the brief, pushing the creative, solving the problem, and getting the work out into the world. Gopuff moves quickly. Priorities evolve. The best person for this role knows how to create clarity from ambiguity, bring people with them, and keep moving."
That's the role description.
Now Responsibilities: We have headings:
Integrated Campaigns and Cultural Moments
- Own the integrated execution of major Gopuff campaigns across brand, product, growth, and the cultural calendar. From the Super Bowl to product launches, cultural moments, and everything in between.
- Turn strategy into clear, actionable campaign plans across creative, media, social, CRM, performance, partnerships, and in-app channels.
- Build briefs that give creative and cross-functional teams a clear problem to solve and a strong definition of success.
- Keep teams aligned from kickoff through launch, ensuring every touchpoint feels connected to the same idea.
- Identify cultural opportunities where Gopuff can show up credibly and move quickly enough to capitalize on them.
Talent & Brand Partnerships
- Lead campaigns around Gopuff’s talent and brand partnerships, from initial concept through launch and measurement.
- Develop creative partnership ideas that connect Gopuff to culture and create attention beyond traditional paid media.
- Translate partnerships into broader marketing platforms, ensuring they come to life across the full Gopuff ecosystem rather than as standalone activations.
- Serve as a day-to-day lead with talent teams, agencies, brands, and external partners, keeping the work moving and the quality high.
Strategic Growth Initiatives
- Turn strategic business priorities into integrated marketing plans with clear objectives, audiences, channels, and measures of success.
- Identify opportunities where marketing and the Gopuff brand can play a bigger role in driving growth.
- Partner across Brand, Performance, CRM, Product, Merchandising, and other teams to build campaigns that connect brand impact with business outcomes.
- Analyze performance, identify what worked and what didn’t, and translate learnings into stronger future work.
Operating & Ownership
- Own campaign timelines, budgets, deliverables, approvals, and cross-functional coordination from start to finish.
- Proactively identify roadblocks and solve them before they become problems.
- Drive legal, regulatory, and partner approvals to keep campaigns moving.
- Maintain a high creative bar across every consumer touchpoint.
- Take responsibility for the outcome, not just your piece of the process.
Now Qualifications/Skills: The "You Have" section:
- 7+ years in brand marketing, integrated marketing, media/publishing, agency strategy/creative work, or all of the above.
- A track record of taking ambiguous challenges and turning them into shipped experiences, not decks.
- Strong startup instincts. You define the process, chase the approval, and cover the gap nobody assigned to you.
- A high bar for creative and craft, with the taste to know good from good enough.
- The business backbone to defend a decision with numbers, not just conviction.
- Experience managing partners, budgets, and multiple live projects at once, without dropping any of them.
- Direct, efficient communication.
- Motivated to win.
Also earlier: "You should be equally comfortable shaping the plan, writing the brief, pushing the creative, solving the problem, and getting the work out into the world." That's more of a responsibility/skill but we already have similar in responsibilities. We could include it in responsibilities or qualifications. It's already covered in responsibilities? Not exactly; but we can keep it in responsibilities as part of description. However we already used that sentence in About the role. Actually we included that sentence in About the role. So we don't need to duplicate.
Now Benefits: "What We Offer" list:
- Medical/Dental/Vision Insurance
- 401(k) Retirement Savings Plan
- HSA or FSA eligibility
- Long and Short-Term Disability Insurance
- Fitness Reimbursement Program
- 25% employee discount & FAM Membership
- Flexible PTO
- Group Life Insurance
- EAP through AllOne Health (formerly Carebridge)
We need to keep each as separate li.
Now Pay: Compensation section:
"Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we’d reasonably expect to pay candidates. A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions. These ranges may be modified in the future. Exceptions may be made for exceptional individuals. For additional information on this role’s compensation package, please reach out to the designated recruiter for this role. This role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan. Remote Base Salary Range: $150,000 - $190,000"
We need to keep all that. Should we include the note about reaching out to recruiter? That's application instruction? It's about compensation package info; maybe considered application instruction? The instruction says remove application instructions. This is not exactly how to apply, but it's a pointer to recruiter for more info. Might be considered application instruction? Safer to keep? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The line "For additional information on this role’s compensation package, please reach out to the designated recruiter for this role." is an application instruction (to contact recruiter). So we should remove that line. Also the line about exceptions may be made for exceptional individuals is okay. Keep the rest.
Thus Pay section content:
- Gopuff pays employees based on market pricing and pay may vary depending on your location.
- The salary range below reflects what we’d reasonably expect to pay candidates.
- A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and market conditions.
- These ranges may be modified in the future.
- Exceptions may be made for exceptional individuals.
- This role is eligible for a discretionary annual cash bonus and participation in Gopuff’s equity incentive plan.
- Remote Base Salary Range: $150,000 - $190,000
We'll put as
- each duty. We could embed subheadings inside li? Probably just list each duty as separate li.
- Requirements/Qualifications/Skills: The "You Have" section lists qualifications: 7+ years..., track record..., startup instincts..., high bar for creative..., business backbone..., experience managing partners..., direct communication..., motivated to win. Also maybe "You should be equally comfortable shaping the plan, writing the brief, pushing the creative, solving the problem, and getting the work out into the world." That's more responsibilities? Actually that is part of description earlier. We'll treat qualifications as list.
We also have "Compensation" section with salary range and bonus etc. That's Pay. So we need a Pay section:
- for any list of duties/requirements/benefits. So we can have