senior manager, Influencers (New York City or Seattle – U.S.)

About the role

From the beginning, Starbucks set out to be a different kind of company—one that celebrates coffee and the rich tradition while bringing a feeling of connection. Starbucks develops extraordinary leaders who share this passion and are guided by service to others. As senior manager of Influencers, you’ll lead the strategy and execution of Starbucks’ influencer presence—building on a strong foundation to deepen cultural relevance and amplify the iconic elements of the brand through creators. You’ll oversee a dynamic mix of talent—from Green Apron Creators (inspiring partners) to celebrities and content creators—ensuring Starbucks is always part of the cultural moment.

Responsibilities

• Build the buzz – Launch and scale an innovative influencer strategy that elevates Starbucks’ cultural relevance and brand love.
• Grow brand love – Own influencer campaign strategies for key brand, product, and cultural moments—from brief to launch to optimization.
• Be the cultural compass – Stay ahead of trends, talent, and best practices in influencer marketing and creator culture.
• Collaborate across teams – Partner with Public Relations, Social, Paid Media, Creative, and Global teams to integrate influencer content into broader campaigns.
• Create authentic relationships – Identify and nurture influencers who align with Starbucks’ values and audience and who are true Starbucks superfans.
• Negotiate with care – Manage contracts and gifting programs with a thoughtful, strategic approach for both the creator and the business.
• Measure – Track performance, optimize campaigns, and share insights to drive continuous improvement.

Requirements

• 6+ years in influencer marketing, talent relations, or social media strategy
• Proven experience building and leading teams
• Deep understanding of creator culture, social platforms, and content trends
• Strong EQ (emotional quotient) and relationship‑building skills
• Experience with contracts, negotiations, and legal reviews
• Excellent communication and storytelling abilities
• Passion for coffee, culture, and community

Benefits

• Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
• Short‑term and long‑term disability
• Paid parental leave
• Family expansion reimbursement
• Paid vacation from date of hire (accrued at 1 hour for every 25 hours worked)
• Eight paid holidays
• Two personal days per year
• 401(k) retirement plan with employer match
• Discounted company stock program (S.I.P.)
• Starbucks equity program (Bean Stock)
• Incentivized emergency savings
• Financial well‑being tools
• 100% upfront tuition coverage for a first‑time bachelor’s degree via Arizona State University’s online program (Starbucks College Achievement Plan)
• Student loan management resources
• Access to other educational opportunities
• Backup care
• DACA reimbursement
• Vacation accrual specifics: In CA, CO, IL, LA, ME, MA, NE, ND or RI – up to 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for director or above; other states – 120 hours annually for roles below director and 200 hours annually for director or above.

Schedule

Onsite four days a week.