Senior Manager, HCP Marketing - Hematology

About the role

The Sr. Marketing Manager, HCP Marketing will develop core US marketing plans and drive a robust US commercial strategy in a competitive landscape. Key responsibilities include:

• Executing the brand strategy for CALQUENCE through the design and delivery of impactful tactics directed to an HCP audience.
• Developing derivative materials from the CVA—including leave-behinds, RTEs, flash cards, speaker decks, NPP assets, and others—grounded in scientific evidence and market research.
• Advancing and implementing robust tactical plans for Field, Congress, NPP activities and digital initiatives, maximizing scale and stakeholder reach.
• Supporting the tactical planning cycle in conjunction with agencies and cross-functional teams.
• Supporting the development of training workshops to ensure alignment to brand strategy.
• Capturing and incorporating feedback from brand and field teams to continually refine asset development and execution.
• Collaborating with Marketing teams to disseminate best practices, foster innovation through AI initiatives, and enhance partnerships across brands.
• Supporting budget management and KPI tracking for projects in partnership with the designated Agency of Record.
• Exhibiting effective project team leadership and exercising strong influencing skills across cross-functional teams and agency partners.

Responsibilities

Brand Strategy Implementation: Responsible for executing the brand strategy for CALQUENCE through the design and delivery of impactful tactics directed to an HCP audience.

Asset Development: Develop derivative materials from the CVA—including leave-behinds, RTEs, flash cards, speaker decks, NPP assets, and others—infusing selected key messages grounded in scientific evidence and market research.

Tactical Execution: Advance and implement robust tactical plans for Field, Congress, NPP activities and digital initiatives, maximizing scale and stakeholder reach.

Feedback Integration: Capture and incorporate feedback from brand and field teams to continually refine asset development and execution.

Cross-functional Collaboration: Collaborate with Marketing teams to disseminate best practices, foster innovation through AI initiatives, and enhance partnerships across brands.

Budget & KPI Management: Support budget management and KPI tracking for projects in partnership with the designated Agency of Record.

Project Leadership & Influence: Exhibit effective project team leadership and exercising strong influencing skills across cross-functional teams and agency partners.

Requirements

• Bachelor’s Degree in relevant field
• 2+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
• Available to travel up to 30%
• Effective communication and cross functional collaboration skills
• Driven to be proactive, strategic and innovative
• Ability to manage multiple complex projects
• Demonstrated ability to lead without authority
• Able to adapt to changing dynamics in a competitive marketplace with agility and effectiveness
• Comfort operating in a highly regulated environment and industry
• Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
• High ethical standards and personal integrity

Qualifications

• Oncology experience – highly preferred
• Proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: NPP / DTC marketing, HCP digital, market research/analytics, strategic planning
• In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Leverage launch, management, and customer-facing experience
• Experience working in commercial alliance/partnership’ environment

Skills

• Strong business insight skills
• Proven experience in pharmaceutical and/or healthcare industry
• Experience in NPP / DTC marketing, HCP digital, market research/analytics, strategic planning
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Leverage launch, management, and customer-facing experience
• Experience working in commercial alliance/partnership’ environment

Benefits

Our benefits package includes:

• A qualified retirement program [401(k) plan]
• Paid vacation and holidays
• Paid leaves
• Health benefits including medical, prescription drug, dental, and vision coverage