Senior Manager, US Marketing, Rare Hematology
Alexion Pharmaceuticals, Inc. · Boston, MA · 2 days ago
Marketing$116k–$174k/yrFull-time
Responsibilities
- Support the execution of the US Rare Hematology commercial strategy
- Develop and implement unbranded and branded tactics in collaboration with internal teams
- Create engaging and impactful promotional materials that align with strategic objectives
- Ensure optimized market development prior to and after launch
- Lead congress planning
- Amplify peer-to-peer messages through multichannel engagement tactics
- Contribute to tactical plan development of established products and launch assets
- Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels
- Develop training materials to support the field organization for launch; plan and coordinate communications for roll-out
- Oversee field force resource guide and track utilization of field force resources in inventory
- Collaborate extensively with marketing, field teams, training department, and other functions to ensure we are achieving key milestones and targets
- Uncover needs/trends and track and monitor key performance indicators for both personal and non-personal promotion
- Stay informed on competitive and industry trends to identify new growth opportunities proactively
- Manage external agency partners, including management of associated project budgets and forecasts/accruals
- Partner closely with finance to oversee budget and accrual tracking
Requirements
- Bachelor’s degree required (science or business field preferred)
- 3+ years of progressive experience in marketing and/or relevant commercial experience in biotech/pharma (e.g. agency or consulting); minimum of 1 year marketing drugs in the US
- Strong project management, communication, and organizational skills
- Capability to manage multiple projects concurrently, ensuring timely completion and adherence to budget while prioritizing requirements
- Demonstrated cross-functional collaboration and proven ability to influence without authority
- Experience in managing external agencies or vendors along with responsibility for budget management
- Understanding of the Legal and Regulatory environment in pharmaceutical promotion, including Medical/Legal/Regulatory Review Committee process
- Ability to work independently and under pressure in a fast-paced environment, prioritizing work to achieve positive results
- Ability to travel up to 20% of time
Qualifications
- Experience in rare disease/high-value biologics and/or hematology or oncology
- US launch readiness experience
- Strong scientific orientation and background
- MBA
Skills
- Project management
- Communication
- Organizational skills
- External agency management
- Legal and regulatory compliance
- Scientific knowledge
Benefits
- Qualified retirement programs
- Paid time off (vacation, holiday, and leaves)
- Health, dental, and vision coverage
Pay
The annual base pay (or hourly rate of compensation) for this position ranges from $115,795 to $173,693.
Schedule
Our positions offer eligibility for various incentives—opportunities to receive short-term incentive bonuses, equity-based awards for salaried roles, and commissions for sales roles.