Manager, Patient and HCP Marketer Hematology portfolio
About the role
Join Takeda as a Manager, Patient and HCP Marketer Hematology portfolio out of our Cambridge, MA office. You will foster an innovative mindset to effectively manage strategic marketing initiatives across the Hematology portfolio and contribute to key business priorities across the franchise. This includes managing patient-focused conference activities and national sponsorships as well as supporting cross-portfolio initiatives and ensuring alignment of promotional and non-promotional activities with overall franchise strategy. You will manage and contribute to the execution of commercial priorities in collaboration with cross-functional teams and field partners, supporting engagement within the bleeding disorders community and advancing portfolio objectives.
Responsibilities
- Manage strategic execution of patient-focused conferences, including creative development, booth build, and on-site execution in partnership with the Community Education Specialist (CES) Team to ensure a consistent and impactful presence at national and regional meetings.
- Lead patient national sponsorship advertising initiatives including placement of branded content such as digital banners, podcasts, and related outreach formats on key conference websites, aligned with patient marketing strategy and engagement objectives.
- Contribute in the implementation of patient promotional materials, messaging, and programming, partnering with multiple external agencies and internal stakeholders.
- Manage cross-portfolio Hematology initiatives by aligning stakeholder outreach programs, label updates, promotional and non-promotional activities and inventory management with franchise priorities and field insights.
- Collaborate with cross-functional partners and field teams to ensure effective execution of marketing initiatives, optimize content based on patient and HCP insights, and support consistent engagement across the bleeding disorders community.
- Work closely with the cross functional stakeholders including HCP Marketing, Patient Marketing, CES, Digital /Omnichannel function, Patient Services, Medical, Regulatory, Legal/Compliance, Business Insights and Competitive Intelligence and Communications to ensure patient and HCP marketing resources support patient and HCP educational needs
- Ensure compliance with review and approval processes and represent promotional initiatives at the Promotional Review Team (PRT) meetings.
- Manage budgets effectively, ensuring guidance and timelines set by Finance and Leadership are followed.
Requirements
- 5+ years relevant work experience, 2-5 years of pharmaceutical marketing experience (direct or agency)
- Bachelor’s degree required; MBA experience preferred
- Client services experience at a creative agency welcomed
- Self-motivated/self-starter to drive ideation and execution of key tactics
- Ability to navigate ambiguity with a positive can-do attitude and problem solving-skills
- Track record of strong project management and results orientation, including budget management
- Able to successfully manage and navigate through the promotional review process
- Must understand the role of other functional areas and partner with them to develop the best solutions
- Strong communication skills, including presenting concepts and ideas in a clear, concise, and organized manner
- Demonstrated ability to use data, analytics, and insights to identify key business drivers
- Demonstrated ability to set priorities, develop and manage multiple projects
Qualifications
- 5+ years relevant work experience, 2-5 years of pharmaceutical marketing experience (direct or agency)
- Bachelor’s degree required; MBA experience preferred
- Client services experience at a creative agency welcomed
- Self-motivated/self-starter to drive ideation and execution of key tactics
- Ability to navigate ambiguity with a positive can-do attitude and problem solving-skills
- Track record of strong project management and results orientation, including budget management
- Able to successfully manage and navigate through the promotional review process
- Must understand the role of other functional areas and partner with them to develop the best solutions
- Strong communication skills, including presenting concepts and ideas in a clear, concise, and organized manner
- Demonstrated ability to use data, analytics, and insights to identify key business drivers
- Demonstrated ability to set priorities, develop and manage multiple projects
Skills
- Strategic planning and execution
- Project management
- Collaborative team management
- Marketing communications
- Data analysis and interpretation
- Financial management
- Regulatory compliance
Benefits
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
Pay
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
Schedule
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Company
For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation. Today, our organization spans the globe—colleagues across business units and functions face challenges head-on to deliver life-transforming treatments, guided by our commitment to patients, our people and the planet.
Contact
To apply, please click the "Apply" button below. For more information, visit Takeda’s website.