Senior Manager, GTM Data Science

About the role

The Senior Manager, GTM Data Science role at Adobe leads customer and business analytics for Adobe's Creative Professional portfolio, including Creative Cloud All Apps, flagship single-app products like Photoshop, Illustrator, and Premiere Pro, and Firefly. This role plays a central role in understanding customer behavior, diagnosing business performance, and guiding growth strategy across the Creative Professional portfolio.

Responsibilities

• Own customer and business analytics for the Creative Professional portfolio, including Creative Cloud All Apps, flagship single apps, and Firefly.
• Analyze end-to-end funnel performance across product and digital surfaces, from active users and engagement to traffic, conversion, orders, retention, and ARR impact.
• Identify the customer behaviors, creative workflows, product actions, and engagement patterns that drive conversion, retention, and long-term value.
• Develop a deep understanding of customer journeys across Adobe's creative products, including how customers discover, adopt, and move between applications and workflows.
• Lead weekly business performance reviews, providing a clear narrative on performance drivers, risks, opportunities, and recommended actions.
• Partner closely with Product, Marketing, Finance, and GTM leaders to connect product usage, customer engagement, acquisition, retention, and financial performance into an integrated view of business health.
• Help establish funnel goals, targets, and leading indicators for growth, and guide cross-functional teams on how to sustain momentum across the portfolio.
• Apply advanced analytics and data science methods—including segmentation, forecasting, experimentation, funnel diagnostics, and predictive modeling—to improve decision-making.
• Improve analytical rigor, business storytelling, and executive communication, including regular engagement with VP-level Product and GTM leaders.
• Translate complex data and customer behavior into clear, actionable recommendations that influence product roadmaps, marketing strategy, and business planning.

Requirements

• 10+ years of experience in analytics, data science, or a related quantitative field, with strong business-facing experience.
• 4+ years of people management experience, including leading and developing high-performing teams of analysts or data scientists.
• Strong understanding of digital funnels, subscription businesses, product-led growth, customer engagement, conversion, and ARR-based business models.
• Demonstrated ability to connect customer behavior, product usage, funnel performance, and financial outcomes into a clear business narrative.
• Experience running business performance cadences, including weekly executive reviews, performance diagnostics, target tracking, and insight generation.
• Strong cross-functional leadership skills and experience influencing senior collaborators across Finance, Marketing, Product, GTM, and Sales.
• Solid foundation in analytics and data science methods, including experimentation, forecasting, segmentation, and predictive modeling.
• Proficiency in SQL and Python or R, along with experience using visualization tools such as Tableau or Power BI.
• Excellent communication skills, executive presence, and the ability to translate complex analysis into clear business recommendations.
• Bachelor’s degree in a quantitative field required; advanced degree or equivalent experience preferred, such as Master’s in Analytics, Data Science, Statistics, or related field.
• An MBA or equivalent experience is a plus.

Qualifications

• Experience in Adobe products and services is a plus.
• Experience with Adobe Analytics and Adobe Experience Cloud is a plus.

Skills

• Data analysis and interpretation
• Advanced analytics and data science methods
• Business performance management
• Customer journey mapping
• Strategic planning and execution
• Collaboration and cross-functional leadership

Benefits

Adobe offers a competitive benefits package, including health insurance, retirement savings plans, paid time off, and more. Adobe is committed to fostering a diverse and inclusive workplace, and provides equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity, or any other protected characteristic.

Pay

The expected pay range for this position is $144,800 -- $284,325 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. For sales roles, total target compensation (TTC = base + commission) is expressed, while non-sales roles express starting salaries as base salary and short-term incentives as the Annual Incentive Plan (AIP).

Schedule

This role is full-time and typically works standard business hours.