Senior Data Scientist, GTM Data Science

About the role

We are looking for an experienced Data Scientist to join Adobe’s Go-To-Market (GTM) Data Science & Analytics team. In this role, you will help build growth strategy for Adobe’s Adobe.com B2C business. You will apply data science to key moments across the entire customer journey, from acquisition and conversion to engagement, monetization, and retention. You will partner closely with teams across GTM Strategy, Product, Marketing, and Finance to identify growth opportunities, explain performance shifts, improve decision-making, and influence strategy through data.

What you'll do

• Analyze customer behavior across the end-to-end funnel to identify factors influencing acquisition, conversion, retention, and churn.
• Use exploratory data analysis to uncover hidden patterns throughout the customer lifecycle.
• You’ll investigate anomalies in the funnel, identifying whether shifts are driven by market trends, product changes, or technical friction.
• Drive Run-the-Business (RTB) by analyzing weekly performance across the GTM funnel to understand drivers of acquisition and retention.
• Communicate insights clearly to senior leaders, turning complex analysis into simple, decision-ready narratives.
• Elevate the team’s technical bar by contributing to shared code libraries, peer-reviewing complex analyses, and partnering with Data Engineering to optimize our data architecture for high-velocity analytics.

What You Need to Succeed

• 5+ years of experience in data science, analytics, experimentation, or applied statistics, ideally in a B2C SaaS, subscription, e-commerce, or digital product environment.
• Strong SQL and Python skills, with experience working with large-scale datasets in modern data environments such as Databricks, Spark, or similar platforms.
• A strong foundation in statistics and quantitative methods, including areas such as regression, hypothesis testing, forecasting, experimentation, causal inference, or predictive modeling.
• Experience using data to solve business problems in partnership with non-technical partners.
• Ability to work independently in ambiguous environments, prioritize effectively, and drive projects from problem definition through recommendation.
• Experience with visualization tools such as Tableau or Power BI.
• MS in a quantitative field (Statistics, Computer Science, Economics, Mathematics, or related) or equivalent experience.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together.

At Adobe

At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together.

Expected Pay Range

The U.S. pay range for this position is $133,100 -- $236,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.

State-Specific Notices

California: Fair Chance Ordinances
Colorado: Application Window Notice
Massachusetts: Massachusetts Legal Notice