Senior Manager, Growth Systems & Campaign Operations, Americas

Airwallex is the only unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 250,000 businesses worldwide with fully integrated solutions to manage business accounts, payments, spend management, treasury, and embedded finance at a global scale. Founded in Melbourne, we have a team of over 2,300 innovators across 27 offices globally, backed by leading investors including T. Rowe Price, Visa, and Sequoia.

About The Team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones using data-driven insights and creative strategies.

Responsibilities

• AMER Campaign Production Engine: Act as the dedicated regional operator for AMER marketing campaigns—building Marketo email programs, forms, landing pages, and dynamic retargeting to reduce turnaround SLAs from days to real-time.
• High-Volume Outbound Systems & Infrastructure: Build and maintain enterprise secondary domain infrastructure (Google Workspace/M365, DNS settings: SPF/DKIM/DMARC), manage automated inbox warming software (Instantly/Smartlead), daily volume caps (~30–50 sends/inbox), and real-time verification loops (ZeroBounce/Clay).
• Webinar & Event Operations: Own end-to-end event infrastructure (Zoom/ON24 to Marketo API syncing, form mapping, non-registrant list builds, and automated gift card triggers via Sendoso/Reachdesk).
• Post-Event Outreach Sequence Automation: Load copy, format dynamic tokens, configure triggers, and stage post-event automated sequences in Outreach/Salesloft while running pre-launch QA checks.
• Template Engineering & Asset Design: Build, code, and maintain responsive HTML/CSS Marketo email and landing page templates, embedding Marketo forms across Mutiny web personalization experiences.
• Deliverability Audits & Tracking QA: Monitor domain reputation (GlockApps, Google Postmaster), manage 30-day active list caps, enforce UTM parameter standards, and audit asset conversion performance.

Requirements

Minimum Qualifications

• 7+ years of hands-on Marketing Operations, Growth Systems, or Campaign Production experience in a fast-paced B2B SaaS or Fintech organization.
• Advanced proficiency in Marketo program builds, smart lists, forms, landing pages, and tokens.
• Experience with secondary domain setups, DNS configurations, and cold outreach sequencers (Smartlead, Instantly, Outreach).
• Hands-on HTML/CSS knowledge for email/landing page template editing.
• Experience with Salesforce, Clay, ChiliPiper, Zoom Webinar, and Sendoso.
• Comfortable operating as a hybrid builder and executor, with the ability to build technical infrastructure while delivering campaign assets quickly.

Preferred Qualifications

• Marketo Certified Expert (MCE) preferred.

Pay

Compensation Range: $150,000 - $230,000