Senior Manager, Go to Market Operations

Job Summary

Order.co is seeking a Senior Manager of Go-to-Market Operations to build and scale the operating infrastructure that powers our revenue organization. This role will architect the technical foundation and workflows necessary to operate efficiently at scale in an increasingly AI-native business environment.

Key Responsibilities

• Own HubSpot and the broader Go-to-Market technology ecosystem (Gong, Zendesk, Claude, Zoominfo, Clay, etc)
• Design scalable system architecture supporting Sales, Marketing, Partnerships, Customer Success, and Account Management
• Evaluate and implement emerging technologies that improve operational efficiency and productivity
• Partner with Product, Engineering, and IT teams to ensure seamless integration across platforms
• Design and maintain the data architecture that powers customer acquisition, expansion, retention, and partner motions
• Own account data sourcing, enrichment, and territory carving for future sales hires
• Establish trusted data flows between internal systems, external platforms, and AI applications
• Own GTM data quality, governance, and operational reliability
• Build scalable frameworks for lead routing, account ownership, lifecycle management, enrichment, and attribution
• Ensure customer and revenue data remains accurate, accessible, and actionable
• Lead the adoption of AI across the Go-to-Market organization
• Identify and implement opportunities to automate repetitive workflows and manual processes
• Connect AI tools, agents, and orchestration platforms into existing GTM systems
• Design AI-powered workflows that improve seller productivity, customer engagement, and operational efficiency
• Develop frameworks for AI governance, monitoring, and performance measurement
• Map, optimize, and automate critical Go-to-Market workflows
• Eliminate operational bottlenecks across customer acquisition, onboarding, account management, and partner programs
• Build scalable processes capable of supporting rapid growth without adding unnecessary operational complexity
• Create documentation, standards, and operating procedures that improve consistency across teams
• Serve as a strategic advisor to GTM leadership on systems, operations, and organizational scale
• Lead cross-functional initiatives involving Sales, Marketing, Partnerships, Customer Success, Product, and Finance
• Support new business models, channel programs, partnerships, and AI-driven growth initiatives
• Help define how Order.co operates in an increasingly AI-native business environment

Requirements

• 7+ years of experience in Revenue Operations, GTM Operations, Business Operations, Sales Operations, or related disciplines
• Deep expertise in HubSpot administration, architecture, and ecosystem management
• Experience designing complex system integrations and operational workflows
• Strong understanding of modern GTM technology stacks, APIs, automation tools, and data platforms
• Experience implementing AI, workflow automation, or agent-based solutions within business operations
• Ability to translate business objectives into scalable systems and operational processes
• Strong technical aptitude with the ability to collaborate effectively across business and technical teams
• Excellent project management and stakeholder leadership skills

Qualifications

• Competitive compensation including base salary, variable, and equity
• Employer-sponsored 401(k) with match
• Comprehensive medical, dental, and vision coverage
• Flexible time off and hybrid work environment
• Opportunity to build and scale a critical function at a high-growth fintech company

Benefits

• Actual compensation and title will be commensurate with experience, qualifications, knowledge, and skills
• The anticipated annual salary range for this role is $180,000 OTE

Location

• New York, NY
• Boston, MA