Marketing Operations Senior Manager

About the role

As an Marketing Operations, Senior Manager you will serve as the operational backbone of the marketing organization within the Chief Growth Office. This role owns the marketing technology ecosystem and operational infrastructure, including campaign workflows, data governance and performance measurement frameworks, to enable efficient, scalable, and compliant marketing execution. This position drives operational excellence across marketing by ensuring systems, processes, and reporting support scalable, efficient, and data-driven execution across campaigns, teams, and channels.

Responsibilities

• Own and serve as primary business steward of the marketing technology ecosystem, including CRM, marketing automation, analytics tools, and supporting platforms (e.g., Salesforce, HubSpot, Workfront, OmniDocs).
• Ensure the ecosystem is reliable, integrated, and optimized for adoption and effective use across the marketing organization.
• Maintain data quality, hygiene, and consistency across platforms; identify and resolve gaps.
• Lead martech roadmap prioritization and partner with Technology on vendor selection and ongoing optimization.
• Own and continuously improve end-to-end marketing workflows from intake through execution and measurement, ensuring processes are scalable, efficient, and aligned to business needs.
• Establish and maintain standard operating procedures (SOPs) and operational best practices that drive consistency, quality, and speed across marketing execution.
• Identify opportunities to simplify work, automate tasks, and reduce friction to improve speed to market.
• Manage Workfront as the primary project management and intake platform; establish process standards and ensure consistent adoption across the team.
• Define and maintain marketing performance frameworks, including dashboards, KPIs, and reporting to track campaign effectiveness, pipeline impact, and ROI.
• Provide clear, consistent visibility into results for marketing leadership and cross-functional stakeholders, enabling data-driven decision-making.
• Ensure alignment between campaign execution and performance measurement; proactively identify and close gaps in tracking, attribution, and data integrity.
• Enable efficient, scalable campaign execution by providing the processes, tools, and operational infrastructure required for success.
• Partner across marketing sub-teams to ensure consistent data, workflows, and execution standards.
• Collaborate with sales, distribution, compliance, and technology teams to align on requirements, improve execution, and ensure marketing operates effectively within a regulated environment.
• Serve as the operational liaison between marketing and enterprise technology, translating business needs into system and process solutions.
• Provide capacity insights, resource data, and execution readiness assessments to inform marketing planning and prioritization.
• Ensure alignment between marketing plans and operational capabilities, including tools, systems, and team bandwidth.
• Contribute to annual and quarterly planning cycles by bringing operational intelligence, identifying constraints, and recommending adjustments to improve execution feasibility.
• Embed regulatory and compliance requirements into marketing processes, data usage, and technology practices to enable compliant execution at scale.
• Establish and maintain governance standards for marketing data, consent management (e.g., cookie consent), and platform usage in alignment with company policies.
• Proactively identify compliance risks within marketing operations and recommend and implement appropriate mitigations.

Requirements

Bachelor's degree in marketing, business, analytics, or a related field; equivalent experience considered.

7+ years of experience in marketing operations, marketing analytics, or a related role with progressive responsibility.

Proven experience owning a marketing technology ecosystem, including CRM and marketing automation platforms (Salesforce and/or HubSpot required; Workfront, OmniDocs, or similar a plus).

Experience building and managing scalable marketing processes and systems across multiple campaigns, teams, or business lines.

Strong analytical and problem-solving skills, with the ability to connect operational data to business outcomes.

Demonstrated track record of process improvement, workflow design, and cross-functional change management.

Strong written and verbal communication skills; ability to present operational insights clearly to marketing leadership and non-technical stakeholders.

Experience working in financial services, insurance, or another regulated industry preferred.

Experience managing or mentoring junior team members preferred; formal people leadership experience a plus.

Willingness to travel up to 25%.

Qualifications

Not specified.

Skills

Not specified.

Benefits

Not specified.

Pay

Competitive salary and annual incentive bonuses to reward your contributions.

Schedule

Hybrid schedule offering flexibility to work both remotely and on-site.