Senior Manager - Global Property Marketing Technology

Responsibilities

• Own the end-to-end lifecycle of the global property website platform, including CMS strategy, deployment, and optimization
• Lead all website migrations, launches, separations, and platform enhancements across the property marketing portfolio
• Ensure customer experience, performance, accessibility, SEO/AEO readiness, and compliance are embedded into product design and implementation
• Drive consistency across internally managed and third-party managed assets
• Evaluate and implement emerging technologies, including AI-driven tools and capabilities, to enhance digital experience, operational efficiency, and marketing performance in partnership with Real Estate IT
• Establish and enforce technical standards, with accountability for adoption and digital marketing performance outcomes
• Balance global standardization with regional flexibility to meet business and regulatory requirements
• Design and implement tagging architecture, analytics frameworks, and data validation processes
• Ensure data integrity and alignment with business KPIs to support decision-making and performance optimization of website and technology ecosystems
• Partner with data analytics and portfolio marketing teams to translate data into actionable insights
• Define and lead the global strategy for consent management, cookie governance, and privacy policy frameworks, balancing regulatory requirements with marketing performance and customer experience
• Partner with Legal, IT, and vendors to translate regulatory requirements into practical, scalable, and enforceable technical solutions across websites and marketing platforms
• Provide hands-on oversight during implementation, testing, and validation of privacy frameworks, ensuring solutions are deployed correctly and perform as intended

Qualifications

• Minimum Requirements include:
• Bachelor’s degree in Marketing, Data Science or Technology from an accredited institution.
• 8+ years with demonstrated experience in marketing technology, digital platforms, or related roles in the real estate or property management industry
• Proven experience owning and scaling digital platforms or ecosystems (not just managing components)
• Experience operating in global, matrixed organizations with multiple stakeholders and regions
• Experience contributing to or owning marketing technology architecture, platform decisions, and integration strategies
• Deep understanding of website architecture, including CMS platforms (e.g., WordPress, Strapi), front-end technologies (HTML, JavaScript), and tagging infrastructure
• Advanced experience designing and implementing scalable tracking, tagging, and attribution frameworks across multiple digital properties
• Hands-on experience with analytics platforms (e.g., GA4, Google Tag Manager, Data Studio), including implementation, validation, and governance
• Expertise in real estate marketing technology ecosystems, including PMS/CRM platforms and system integrations across global environments
• Strong analytical mindset with a focus on data integrity, attribution accuracy, and performance optimization
• Able to connect technical implementation to business outcomes, including conversion, lead quality, and marketing efficiency
• Experience holding vendors and partners accountable to technical standards, timelines, and performance outcomes
• Exceptional communication skills, with the ability to translate complex technical concepts into clear business language
• Unwavering commitment to integrity, ethical data use, and alignment with the firm’s Guiding and Leadership Principles

Pay

New York - $118,000 - $165,000; Houston/Boston/London - compensation to be discussed