Senior Manager, Global Digital Growth & Account-Based Marketing

About the role

As the strategic leader for our global Digital Growth and Account-Based Marketing programs, you will play a key role in crafting how Mendix reaches, engages, and converts priority audiences and accounts. You will lead the strategy for paid media and 1:1 and 1:few ABM, connecting digital investment and account-based programs to pipeline growth, customer expansion, and revenue outcomes. You’ll work closely with Sales, BDR, Customer Success, regional marketing teams, Marketing Operations, and agency partners to develop scalable, data-driven programs to engage buying groups across our most meaningful accounts. This is a great opportunity for a strategic B2B marketer who is passionate about building growth engines, scaling high-performing digital programs, and creating strong alignment between Marketing and Sales.

Responsibilities

• Lead Global Digital Growth Strategy
  • Own the global paid media strategy across search, paid social, display, video, account-based advertising, and emerging digital channels.
  • Define investment priorities across audiences, regions, and programs to enhance pipeline, revenue impact, and marketing efficiency.
• Define and Scale the ABM Strategy
  • Lead the strategy for Mendix’s 1:1 strategic account and 1:few ABM programs.
  • Develop scalable frameworks, playbooks, and account-based motions that support new-logo acquisition, customer expansion, executive engagement, and opportunity acceleration.
• Build Strong Sales and BDR Alignment
  • Partner closely with Sales and BDR leadership to align target-account priorities, campaign strategies, messaging, and follow-up motions.
  • Ensure marketing programs support coordinated outbound efforts and create measurable engagement, meetings, and pipeline within target accounts.
• Lead Paid Media Agencies and Partners
  • Manage global agency relationships, setting clear strategic direction, performance expectations, and optimization priorities.
  • Ensure agency teams operate as an extension of the internal organization and deliver against business goals.
• Drive Integrated, Buying-Group Marketing
  • Develop coordinated programs that engage partners across buying groups.
  • Partner with Content, Product Marketing, Field Marketing, Customer Marketing, and regional teams to deliver connected experiences across paid media, web, outbound, events, and lifecycle channels.
• Advance Marketing Technology and AI
  • Shape the roadmap for the Digital Growth and ABM technology stack, including Demandbase, Qualified, CRM, marketing automation, analytics, web personalization, and AI-powered tools.
  • Find opportunities to improve targeting, personalization, automation, and campaign performance.
• Measure and Optimize Business Impact
  • Define and track performance across campaigns, including account engagement, buying-group coverage, meetings generated, sourced and influenced pipeline, customer expansion, revenue, and return on investment.
  • Translate performance data into clear recommendations for leadership and future investment.
• Build Scalable Programs and Ways of Working
  • Establish processes, operating models, and standard methodologies that enable global consistency while allowing for regional flexibility.
  • Mentor team members and help strengthen digital and ABM capabilities across the broader marketing organization.

Pay

$115,000 - $165,000 a year. This role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s job-related skills, experience, and relevant education/training.

Benefits

• Health and wellness benefits (accessible via Siemens Benefits).
• Innovative technology: Contribute to a leading low-code platform that is transforming industries globally.
• Meaningful work: The opportunity to directly influence customer success and contribute to a product that delivers tangible value.
• Professional development: A culture that promotes continuous learning, professional growth, and staying abreast of technological advancements.
• Collaborative environment: A supportive, agile, and inclusive team where contributions are valued, and collaboration is integral.