Senior Manager, Digital Marketing Communications, Global

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real content. We need to parse the job description. We have: - Job Description (intro paragraph about CooperVision). Could be "About the role" or maybe "About the company". The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which sections to include. We have content: Job Summary (role description). That could be "About the role". Then Responsibilities (list). Then Qualifications (experience, education). Then Knowledge, Skills, and Abilities (skills). Then Work Environment (maybe not a standard heading; could be omitted or placed under something else). There's also Pay info (compensation ranges). There's Travel (occasional travel). There's also benefits mention: "This position may also be eligible for other types of compensation and benefits." Not specific benefits listed. So we should not create Benefits section unless specific benefits are stated. There's no explicit benefits list, so we omit Benefits. Pay: we have compensation ranges for US and UK. So we can include Pay section with that info. Schedule: not mentioned (no schedule). So omit. We also have Travel info; could be included under Responsibilities or maybe a separate section? Not in list of allowed headings; but we could incorporate into Responsibilities or maybe under a generic section? The instruction says use those headings for sections; we can add other headings if needed? It says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are examples; we could still use other headings if needed, but better to stick to those. Travel could be placed under Responsibilities as a bullet. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate: EEO, equal-opportunity, scam-warning, cookie/navigation/legal, duplicated lines, application instructions. There's no explicit application instructions. The EEO statement at end should be removed. We need to output only HTML fragment, no /, no markdown fences. Thus produce something like:

About the role

...

Responsibilities

• ...
...

Qualifications

Experience: Minimum 7–10 years’ experience in digital communications, content strategy or digital marketing ...

Education: Degree-level education in Business, Marketing or related field A relevant digital marketing or communications qualifications

Knowledge, Skills, and Abilities

...

Pay

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $126,032 and $180,046 per year and may include cost of living adjustments.The actual base pay includes many factors and is subject to change and modification in the future.This position may also be eligible for other types of compensation and benefits.For U.K. locations that require disclosure of compensation, the starting base pay for this role is between 73,232-104,617 GBP per year and may include cost of living adjustments.The actual base pay includes many factors and is subject to change and modification in the future.This position may also be eligible for other types of compensation and benefits.

We might also include Work Environment as a section? Not in list but could be "Work Environment". The instruction says use those headings for sections; but we could add a Work Environment heading if we want to preserve that info. However they said "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but they gave examples. Safer to include Work Environment as a heading? Might be considered extra but not prohibited. However they said "Prefer a few substantive sections over many thin ones." So maybe we incorporate Work Environment into About the role or Qualifiers. But we have info: "Office based – Southampton, UK (The Vision Centre) or Victor, N.Y., US". That's substantive. Could be placed under About the role as a sentence. Travel: "Occasional travel to Global Strategy & Planning meetings or regional / in-market visits." Could be placed under Responsibilities as a bullet. Thus we will not create separate sections for Travel or Work Environment. Now we need to extract the About the role content: The job description starts with "Job Description At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we’re driven by a unified purpose of helping people experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com Job Summary: The Senior Manager, Digital Marketing Communications, Global (hereafter the “role”) is responsible for defining and scaling CooperVision’s digital storytelling approach globally. The role translates communications strategy into clear, coherent and impactful digital content and experiences across web, social and search, ensuring consistency, relevance and scalability across markets. This role focuses on content, narrative and digital experience, rather than campaign execution or performance marketing, which is the focus of regional / in-country digital marketing colleagues." We need to preserve all substantive information. So we can combine the intro about CooperVision and the Job Summary into About the role section. We should not repeat the job title as a heading (the page already shows it). So we don't put the job title as heading. Now Responsibilities: list bullet points from the responsibilities section. Let's extract responsibilities: - Strategy & Digital Storytelling * Translate communications strategy into digital storytelling by developing clear narratives, messaging structures and content approaches that guide how CooperVision shows up across digital channels globally. * Define global web content strategy by establishing content structures, messaging priorities and user journey principles across a multi-market website ecosystem, ensuring consistency and quality across country domains. * Lead global social media strategy by owning corporate social channels (primarily LinkedIn), defining editorial direction, and ensuring a consistent global voice and presence. * Define content-led global SEO/GEO/AEO strategy by identifying priority themes, topics and opportunities aligned to how professional and consumer audiences search, and setting guidance for content structure and discoverability. * Design audience-led digital experiences by guiding content and journeys that meet the needs of both professional (ECP) and consumer audiences, supporting education and commercial pathways. - Content Frameworks & Governance * Establish global content standards and frameworks by creating messaging architectures, content systems and scalable toolkits that can be adopted and localised by in-market teams. * Establish digital channel governance by setting principles, standards and guardrails for how content is expressed across web, social and search, and acting as a guardian of the global digital narrative. - Market Enablement & Alignment * Enable and align markets by providing clear guidance, frameworks and support to regional and in-market teams, ensuring effective localisation while maintaining global consistency. - Performance & Optimisation * Drive insight-led content optimisation by leveraging data and insights to improve content effectiveness, user experience and storytelling clarity, without owning campaign performance. - Innovation & Evolution * Monitor emerging digital marketing communications trends including AI-enabled/ cited content and personalisation and integrate relevant approaches into global content frameworks. - Cross-functional Leadership * Collaborate across functions and teams by partnering with Global Communications, Brand Marketing, Commercial and Platform teams to ensure alignment and effective delivery of digital content strategies. - Travel: Occasional travel to Global Strategy & Planning meetings or regional / in-market visits. We need to preserve all these as list items. Could group under subheadings? Not needed; just a flat list. Now Qualifications: includes Experience and Education. Experience: "Minimum 7–10 years’ experience in digital communications, content strategy or digital marketing Proven experience in a global or regional role within a complex, matrixed organisation Experience in healthcare, regulated or B2B environments preferred" Education: "Degree-level education in Business, Marketing or related fieldA relevant digital marketing or communications qualifications" Note there is no space between field and A. We'll keep as is. We could put them as

elements. Now Knowledge, Skills, and Abilities: list bullet points. Extract: - Strong expertise in digital content strategy, digital communications or content-led marketing - Proven ability to translate complex strategies into clear, engaging digital storytelling - Strong understanding of digital ecosystems (web, social, search) from a content and experience perspective - Experience designing and scaling content frameworks and messaging architectures - Familiarity with content management tools, specifically BrightEdge (SEO and content optimisation), Sprout Social (publishing and optimisation of social content) - Understanding of how to use and interpret content performance tools (e.g., Google Analytics) - Experience working in global, multi-market environments - Ability to manage complex stakeholder groups and influence across functions and regions - Experience managing multi-audience strategies (B2B and B2C) - Understanding of SEO/GEO/AEO principles and content optimisation approaches - Awareness of emerging digital trends and technologies, including AI and their implications for content and communications - Strong communication, collaboration and organisational skills Now Pay: we have the compensation ranges. We need to preserve the exact text? The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep the text as is, maybe combine US and UK. We have: "For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $126,032 and $180,046 per year and may include cost of living adjustments.The actual base pay includes many factors and is subject to change and modification in the future.This position may also be eligible for other types of compensation and benefits.For U.K. locations that require disclosure of compensation, the starting base pay for this role is between 73,232-104,617 GBP per year and may include cost of living adjustments.The actual base pay includes many factors and is subject to change and modification in the future.This position may also be eligible for other types of compensation and benefits." Note there are missing spaces after periods; we should keep as is? Probably we should keep exactly as given, but we can add spaces for readability? The instruction says preserve ALL substantive information; not necessarily exact formatting. Adding spaces doesn't lose information. Safer to keep as is but we can add spaces to make readable; but that might be considered altering. I'd keep the text exactly as given, but we can adjust minor punctuation? Might be okay. Now we need to output HTML fragment. We'll structure:

About the role

...

Responsibilities

• ...
...

Qualifications

Experience: Minimum 7–10 years’ experience in digital communications, content strategy or digital marketing Proven experience in a global or regional role within a complex, matrixed organisation Experience in healthcare, regulated or B2B environments preferred

Education: Degree-level education in Business, Marketing or related fieldA relevant digital marketing or communications qualifications

Knowledge, Skills, and Abilities

• ...
...

Pay

For U.S. locations that require disclosure of compensation, the starting