Senior Manager, Global Business Development

Responsibilities

• Develop a comprehensive understanding of WSL’s brand, products, audiences, and global positioning within the sports and entertainment ecosystem to articulate a unique and compelling commercial narrative.
• Identify, qualify, and secure new partners across our portfolio of events.
• Create customized, year-round partnership programs that leverage WSL’s media, digital, event, and community assets in authentic, value-driven ways aligned with partner objectives to generate measurable ROI.
• Incorporate data and analytics to evaluate opportunities, forecast revenue potential, and optimize performance.
• Build and manage a robust pipeline of prospective partners, maintaining disciplined tracking, forecasting, and reporting through CRM tools (Salesforce or similar).
• Collaborate cross-functionally with internal teams, including Marketing, Content, Broadcast, Digital, Athlete Relations, and Event Operations, to design innovative partnership platforms and deliver commercially sound, scalable solutions.
• Partner with internal WSL teams to ensure sales strategy aligns with WSL’s brand purpose, creative vision, and organizational priorities.
• Guarantee seamless transitions of new partners to the Marketing Partnerships team for activation and sustained success, ensuring continuity and excellent client service.
• Consistently deliver annual sales growth objectives and contribute to long-term revenue planning.
• Maintain a disciplined, transparent pipeline management process using CRM tools (e.g., Salesforce or similar) to track progress, forecast revenue, and report performance.
• Contribute to special projects and cross-department initiatives that advance WSL’s broader commercial strategy.

Qualifications & Experience

• 3-5+ years of experience in sports, entertainment, media, or brand partnership sales, with a proven record of securing six figure deals.
• A network of decision-maker relationships across brands, agencies, and categories relevant to WSL’s ecosystem.
• Experience in consultative, solution-based sales, with the ability to translate brand objectives into creative, data-driven partnership concepts.
• A deep understanding of the evolving sports and entertainment landscape, including integrated commercial models across media, content, experiential, digital, sustainability-driven marketing, and purpose-led storytelling.
• Experience working within or alongside sports properties (e.g., Collegiate Athletics, NBA, NHL, PGA, MLS) strongly preferred.
• A passion for surfing, action sports, or ocean sustainability preferred.
• A Bachelor’s degree required; advanced degree a plus.

Personal Attributes

• An entrepreneurial mindset with a strong sense of ownership, accountability, and initiative who thrives in ambiguity.
• A strategic and creative thinker who thrives in dynamic, high-growth environments.
• A collaborative communicator who inspires confidence, fosters innovation, and drives results through building influence, alignment, and trust.
• A strong storyteller with the ability to articulate WSL’s brand purpose and partnership value proposition with authenticity, clarity, and enthusiasm.
• A high integrity, professionalism, and self-awareness; demonstrates passion for WSL’s mission and the broader surfing community.
• A globally minded with cultural fluency and an appreciation for diversity, inclusion, and sustainability.
• A willingness to travel domestically and internationally as required.

Compensation & Benefits

• Competitive base salary, commensurate with experience.
• Commission and performance-based incentives tied to sales goals and revenue growth.
• A comprehensive benefits package including health, dental, vision, 401(k), paid time off.
• Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V.