Senior Manager, Business Development

Summary

The Senior Business Development Manager drives strategic growth initiatives for Epstein Becker Green’s Health Care & Life Sciences practice and its associated sub-practice areas. Working directly with practice leadership and attorneys, this role activates business development plans, manages client pitches and proposals, and oversees marketing initiatives across the practice.

Responsibilities

• Strategic Business Development: Partner with practice leadership to develop and execute growth strategies that expand client relationships and generate new business
  Create and implement business development plans for practice teams, using market intelligence and data analytics to inform go-to-market approaches
  Manage the complete business development lifecycle, from lead generation through pitch execution and follow-up
  Design targeted marketing tactics including one-on-one outreach, events, thought leadership, and digital campaigns
  Guide attorneys through RFP responses, pitch preparation, and messaging customization
  Coach attorneys and junior business development team members on individual business development strategies, pitch behavior, and client-relationship best practices, and provide stretch opportunities that build their capabilities.

• Apply structured analysis and data to evaluate business development decisions, diagnose root causes when results fall short, and recalibrate plans based on what the metrics show.
  Anticipate shifts in market conditions, client priorities, and the regulatory environment affecting Health Care & Life Sciences, and adjust business development plans, resources, and timelines accordingly.
  Plan and sequence major business development initiatives across practice teams, anticipating dependencies, balancing competing deadlines, and reallocating priorities as needed.

• Stay current with industry trends, professional networks, and best practices in legal marketing and business development; bring relevant insights into practice planning and sponsor pilot approaches before broader rollout.

• Marketing Leadership: Enhance practice visibility through strategic client events, conference participation, and speaking opportunities
  Collaborate with PR and Marketing Communications teams to amplify attorney profiles and create compelling content campaigns
  Coordinate firm responses to industry rankings and recognition programs
  Maintain accurate cataloging of practice expertise across all marketing materials and digital platforms

• Identify and recommend process improvements that increase efficiency and consistency in how the practice supports business development across teams.

• Relationship & Resource Management: Build and maintain strong working relationships with attorneys across practice groups and with key external contacts, identifying cross-selling opportunities and advancing shared interests through cooperation rather than positional negotiation.
  Monitor progress against strategic objectives, manage budget allocation, and reallocate resources as priorities shift; surface accountability issues that cross team boundaries and work with peers to resolve them constructively.
  Work collaboratively across Marketing and firm functions to enhance service delivery and innovation; represent the practice in cross-departmental working groups and convey issues and recommendations accurately to leadership.

• Communicate practice priorities, decisions, and changes clearly to attorneys and Marketing colleagues; tailor messaging to the audience, whether briefing practice leadership, presenting to peer departments, or addressing larger groups.
  Approach difficult conversations and competing priorities with diplomacy, balancing candor with respect for the other party’s perspective.

Qualifications

• Education Required: Bachelor's degree in Marketing, Business, English, Communications, or related field required. Advanced degree and business development coaching certification preferred.

• Experience Required: Minimum of 7 years of marketing and business development experience in a law firm or professional services environment

• Core Competencies: Collaboration, Establishes consistent accountability standards for business development activities under their oversight, tracks performance trends, and reallocates priorities or resources as needed, Develops the business development capabilities of attorneys and junior team members through coaching, feedback, and stretch assignments; influences peers across the firm to advance shared priorities, Opportunity Identifies opportunities for growth and process improvement beyond a single practice, brings forward industry trends and best practices, and sponsors pilot initiatives before broader rollout, Applies structured analysis and data to diagnose root causes, evaluate options, and reach sound conclusions on business development investments and tactics, including ROI analysis, market trends, and performance metrics, Adjusts plans, resources, and tactics in response to shifting market conditions, client priorities, and firm strategy without losing sight of key goals; leads teams through change with clear plans and timelines, Relationships Maintains a strong client-service orientation and a solutions-focused mindset; sets service expectations and resolves escalated issues with attorneys and key external stakeholders, Communicates priorities, decisions, and changes clearly and tailors messages to the audience, whether briefing leadership, presenting to peer departments, or addressing larger groups; strong written, verbal, and presentation skills, Builds trusted-advisor relationships with senior attorneys and key external contacts; approaches difficult conversations with diplomacy, balancing candor with respect for the other party’s perspective, Excellence Sets and enforces quality standards for business development work across the practice; reviews outputs to identify patterns and address systemic issues, Plans and sequences major projects across teams, anticipates dependencies, and balances competing demands when making decisions about priority and sequencing, Reinforces professional standards and the firm’s ethical expectations in all dealings with clients, vendors, and colleagues; models composure and sound judgment in high-pressure situations, Tools And Technical: Proficiency in PowerPoint, Excel, Word, CRM systems, and digital marketing platforms, Proficiency in artificial intelligence tools and workflows that empower increased efficiency and efficacy in the client service provided to stakeholders.