Senior Manager, Events and Industry Marketing - CVS Media Exchange (CMX)

About the Role

The Senior Manager, Events & Industry Strategy will lead the vision, strategy, and execution of the events portfolio for CVS Media Exchange (CMX) to elevate CMX's presence as a thought leader in the retail media landscape. This role involves shaping CMX's market presence, identifying opportunities, and ensuring events drive measurable brand and commercial impact. The position requires managing relationships across the organization, leading cross-functional teams, and owning the end-to-end events ecosystem, including strategy, calendar development, content creation, sales enablement, and cross-channel amplification.

Responsibilities

• Own strategy, development, and execution of the CMX annual events calendar, aligning activations with go-to-market priorities and business objectives.
• Serve as an industry expert in retail media, identifying whitespace opportunities, conducting competitive assessments, and benchmarking against key players.
• Act as the main point of contact for external industry and media partners, building a network of relationships across the retail media, advertising, and brand marketing ecosystem.
• Lead all facets of external and CMX team event production and management, including budget, timeline, procurement, billing, design, travel, and other components.
• Support preparation and coordination of CMX presenters, including scripts, visual collateral, and day-of timelines.
• Own and evolve sales enablement deliverables tied to events, ensuring sales teams have compelling materials to drive pipeline.
• Deliver post-event analysis, including performance recaps, insights, and recommendations to optimize future activations and demonstrate ROI.
• Partner cross-functionally with Corporate Communications and Legal to achieve shared goals.
• Manage resolution of post-program deliverables and create program recaps for internal knowledge sharing.
• Proactively self-educate on CPG, retail, and retail media industry trends to identify thought leadership opportunities for CMX.

Requirements

• 7+ years of experience in Event Management, Communications, Retail Marketing, Media, or a related field.
• Bachelor's degree (preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience).
• Willingness to work hybrid, with 2+ days per week in one of the Corporate Hubs: Wellesley, MA, Woonsocket, RI, or New York, NY.
• Up to 50% travel may be required.

Qualifications

• Collaborative: Comfortable working cross-functionally with internal and external stakeholders.
• Unflappable: Calm under pressure and a natural problem-solver.
• Resourceful: Takes charge and feels ownership.
• Organized: Ability to prioritize across multiple projects with best-in-class budget, timeline, and relationship management.
• Flexible: Dynamic and able to pivot direction quickly.
• Exceptional communicator: Strong written and verbal skills, comfortable engaging with external partners at all levels.
• Skilled negotiator: Able to negotiate pricing and logistics with third-party vendors.
• Proficiency in Office Suite (Excel, PowerPoint).
• Experience in e-retail, e-commerce, or a retail media network is a plus.

Pay

The typical pay range for this role is $82,940.00 - $199,144.00. The actual base salary offer will depend on factors including experience, education, geography, and other relevant considerations. This position is eligible for a CVS Health bonus, commission, or short-term incentive program, as well as an equity award target.

Benefits

This full-time position is eligible for a comprehensive benefits package, including medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Location: Wellesley, Massachusetts, United States (hybrid)