Senior Manager, Events and Industry Marketing - CVS Media Exchange (CMX)
The Senior Manager, Events & Industry Strategy will lead the vision, strategy, and execution of the events portfolio for CVS Media Exchange (CMX) to elevate CMX’s presence as a thought leader within the retail media landscape. This role shapes how CMX shows up in-market, identifies whitespace opportunities, and ensures every event drives measurable brand and commercial impact.
Responsibilities
- Own strategy, development, and execution of the CMX annual events calendar, aligning all activations to go-to-market priorities and business objectives
- Serve as an industry expert in retail media, proactively identifying whitespace opportunities, conducting competitive assessments, and benchmarking against key players to inform event strategy and positioning
- Act as the main point of contact for external industry and media partners, demonstrating best-in-class client service and building a network of relationships across the retail media, advertising, and brand marketing ecosystem
- Lead all facets of external and CMX team event production and management, including budget, timeline, procurement, billing, design, travel, and other necessary components
- Support preparation and coordination of CMX presenters, including scripts, visual collateral, and day-of timeline
- Own and evolve all sales enablement deliverables tied to events, ensuring sales teams are equipped with compelling materials to drive pipeline
- Deliver post-event analysis, including performance recaps, insights, and recommendations to optimize future activations and demonstrate ROI
- Partner cross-functionally and across the enterprise, specifically with Corporate Communications and Legal, to achieve shared goals
- Manage resolution of all post-program deliverables (e.g., billing) and create program recaps for internal knowledge sharing and future optimization
- Proactively self-educate around CPG, retail, and retail media industry trends to identify best practice opportunities for CMX to provide thought leadership within the industry
Requirements
- 7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field
- Bachelor’s degree (Preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience)
- Hybrid role requiring work in one of our Corporate Hubs 2 or more days a week: Wellesley, MA, Woonsocket, RI, or New York, NY
- Up to 50% travel may be required
Skills
- Collaborative: comfortable working cross-functionally, with both internal and external stakeholders
- Unflappable: calm under pressure and a natural problem-solver
- Resourceful: doesn’t wait for someone else to give the answer; takes charge and feels ownership
- Organized: ability to prioritize across multiple projects; best-in-class budget, timeline, and relationship management
- Flexible: dynamic, hard-working, and able to pivot direction quickly to keep up with evolving needs
- An exceptional communicator: strong written and verbal communication skills, comfortable engaging in conversation with a variety of external partners and seniority levels
- A skilled negotiator: able to effectively negotiate pricing and logistics with third-party vendor partners
- Proficiency in Office Suite (Excel, PowerPoint)
- e-retail, e-commerce, or experience in a retail media network is a plus
Pay
The typical pay range for this role is $82,940.00 - $199,144.00. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range. This position also includes an award target in the company’s equity award program.
Benefits
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families, including:
- Medical, dental, and vision coverage
- Paid time off
- Retirement savings options
- Wellness programs and other resources