Senior Manager, Category Marketing - CVS Media Exchange (CMX)

We need to output HTML fragment with sections: About the role? The posting includes intro paragraph about CVS Health, then "As a Senior Manager of Category Marketing within CVS Media Exchange (CMX), you'll lead..." That's about the role. Then responsibilities list. Then qualifications: Required Qualifications, Preferred Qualifications, Education. Also Pay Range. Also Schedule (Hybrid requirement). Also Benefits (Great Benefits For Great People). Also maybe "Our CMX counterparts..." but that's part of description. We must not repeat job title as heading. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have content. We have: - About the role: intro paragraph(s) describing role and mission. Could combine first paragraph and the "As a Senior Manager..." paragraph. - Responsibilities: bullet list from "Responsibilities Include, But Not Limited To" and subsequent bullet points. - Requirements: Could include Required Qualifications? The instruction says use sections: Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content. We have Required Qualifications (7+ years...), Preferred Qualifications, Education. Also maybe Skills: list of skills like data-driven strategy, etc. Could put under Skills. We have Pay Range. We have Schedule: hybrid requirement. We have Benefits: Great Benefits For Great People. We must not include boilerplate like EEO, application instructions, etc. Remove duplicated lines. We must preserve all substantive information. Let's extract content. Intro: "We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time." Then role description: "As a Senior Manager of Category Marketing within CVS Media Exchange (CMX), you'll lead the development and execution of category growth strategies that connect supplier objectives with CVS business priorities. Working cross-functionally across Merchandising, Marketing, Analytics and Sales, you'll identify consumer, category, and industry insights that shape scalable marketing opportunities, drive supplier investment, and deliver measurable value for both advertisers and CVS. Your work will influence how brands engage with CVS customers across key consumer moments, category initiatives, and enterprise priorities. Reporting to the Director of Core and Category Marketing, you'll play a critical role in defining category strategy, informing go-to-market planning, and advancing CMX's position as a strategic growth partner for suppliers." That's about the role. Responsibilities list: after "Responsibilities Include, But Not Limited To" we have bullet points: - Lead Strategic Category Partnerships Across the Enterprise Serve as the primary CMX category lead for key internal stakeholders, fostering strong partnerships across Merchandising, Marketing, Loyalty, Personalization, Analytics, and other enterprise teams. Leverage a deep understanding of CVS business priorities, customer needs, and category dynamics to identify growth opportunities, influence decision-making, and ensure alignment between advertiser investments and enterprise objectives. - Develop Category Growth Strategies that Drive Mutual Value Partner closely with Sales, Partner Management, and cross-functional stakeholders to identify and advance strategic opportunities that support both supplier and CVS goals. Translate category, consumer, and market insights into integrated programs, tentpole strategies, and commercialization opportunities that drive incremental revenue, strengthen supplier relationships, and accelerate category growth. - Shape Category Narratives and Thought Leadership Act as a category expert and advocate within CMX by developing compelling category stories, consumer insights, and strategic points of view that inform annual planning, sales engagements, and innovation roadmaps. Champion programs that position CMX as a strategic partner to suppliers while creating meaningful connections between brands and CVS customers during key consumer moments. - Drive Cross-Functional Alignment and Organizational Influence Lead complex, cross-functional initiatives from concept through execution, bringing together diverse stakeholders to align on objectives, priorities, and success metrics. Establish best practices, facilitate knowledge sharing, and create scalable ways of working that enhance collaboration, improve efficiency, and elevate the advertiser and stakeholder experience across the organization. - Accelerate Innovation and Build New Growth Opportunities Evaluate emerging business opportunities, category trends, and evolving market dynamics to identify areas for expansion and innovation within CMX. Develop business cases, strategic recommendations, and commercialization frameworks that support new products, operating models, and integrated solutions. Navigate cross-functional considerations including operational readiness, legal review, measurement strategy, and change management to bring new opportunities to market successfully. Then after that there is paragraph: "Your continued knowledge of the digital and physical retail media marketplace coupled with talent in data-driven strategy will be valuable as you create sales stories and multi-supplier campaign initiatives that drive sales. Our CMX counterparts will rely on you to identify and understand category and brand business trends as you develop programs and collateral that are lucrative to our clients. We're looking for people that are passionate about building a business and comfortable with remaining agile in a changing landscape. Your expertise in retail media, consumer behavior, category dynamics, and the evolving omnichannel landscape will be instrumental in identifying growth opportunities for both suppliers and CVS Health. Leveraging data, insights, and industry trends, you'll develop compelling category narratives, commercialization strategies, and scalable programs that influence investment decisions and drive measurable business outcomes. As a trusted advisor to internal and external stakeholders, you'll help shape the future of CMX by translating market opportunities into innovative solutions that create value for advertisers, customers, and the enterprise. If you're energized by building new capabilities, influencing strategy, and driving growth in a fast-paced environment, CMX offers a unique opportunity to make a lasting impact as we continue to scale and evolve." That could be part of About the role or maybe Skills. But we can keep in About the role. Then "This role is hybrid. You must work in one of our Corporate Hubs 2 or more days a week: Woonsocket, RI, Wellesley, MA, New York, NY, or Chicago, IL." That's Schedule. Then Required Qualifications list: - 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding - 3+ years cross-functional leadership experience - 2+ years of retail media or retail agency strategy experience - 2+ years of marketing experience including examples of testing and validating new opportunities Preferred Qualifications: - 1+ years of brand or category management experience - Comfort mining and utilizing data for strategy case creation and sales collateral - Experience managing multiple stakeholders (e.g. marketing, merchandising, loyalty marketing, advertisers) and cross functional teams to achieve aggressive organizational goals - Experience creating a business case by determining addressable attainable business opportunity and translating that into a recommended plan - Can work within the realities and constraints of the organization, understanding when to work with an existing framework and when to push for change - Experience with relevant marketing technology, with a heavy focus on digital and physical paid and owned channels - Detail oriented marketer with a track record managing Marketing Media sales collateral, presentations, reports, case studies and project plans - Self-motivated, high capacity person who can function and win in a demanding, performance-driven environment - Excellent communication skills that can be articulated in forms across a diverse audience base - Creative problem solver who can incorporate new insights into existing plans and act decisively and independently Education: - Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required - MBA preferred Pay Range: - The Typical Pay Range For This Role Is $82,940.00 - $199,144.00 - This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. - The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. - This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. - This position also includes an award target in the company’s equity award program. Benefits: - Great Benefits For Great People: We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments. We should not include application window closing date? That's maybe considered metadata but not boilerplate? It's a date; could be considered minor metadata. The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." The application window date is minor metadata; we could drop it or include in a short p. Probably drop it. Also "Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws." That's EEO boilerplate; remove. Now we need to output HTML fragment with sections only when there is real specific content. We'll have:

About the role

... (combined intro and role description plus maybe the later paragraph about expertise).

Responsibilities

• Lead Strategic Category Partnerships Across the Enterprise
  • Serve as the primary CMX category lead for key internal stakeholders, fostering strong partnerships across Merchandising, Marketing, Loyalty, Personalization, Analytics, and other enterprise teams.
  • Leverage a deep understanding of CVS business priorities, customer needs, and category dynamics to identify growth opportunities, influence decision-making, and ensure alignment between advertiser investments and enterprise objectives.
... etc. But we need to decide structure: The responsibilities list includes headings (bold) then sentences. Could treat each main responsibility as
• with internal
  for subpoints. Simplify: each responsibility as
  • containing paragraphs. Could embed

    inside

  • . But spec says use
    • for any list of duties/requirements/benefits. It doesn't forbid nested lists. We'll do nested. Similarly for Required Qualifications, Preferred Qualifications, Education, Skills? We have sections: Requirements, Qualifications, Skills. We need to map. We have Required Qualifications (could go under Requirements). Preferred Qualifications and Education could go under Qualifications? Or we could have Requirements (required), Qualifications (preferred + education), Skills (list of skills like data-driven, stakeholder management, etc.). Let's decide. We have many skill-like items in Preferred Qualifications: comfort mining data, experience managing stakeholders, experience creating business case, etc. Those could be Skills. But we also have Required Qualifications which are more like experience years. We could do:

      Requirements

      for Required Qualifications.

      Qualifications

      for Preferred Qualifications and Education combined? Might be messy. Better: Use Requirements for required experience, Qualifications for preferred qualifications + education, Skills for specific skill items (data mining, stakeholder management, business case creation, marketing tech, detail oriented, communication, problem solving). But many of those are already in preferred qualifications. Alternatively, we could just have Requirements (required), Qualifications (preferred), Skills (maybe not needed). But we need to follow instruction: use sections only when posting has real specific content. We have content for all: About the role, Responsibilities, Requirements (required), Qualifications (preferred), Skills (we can extract), Benefits, Pay, Schedule. Let's extract Skills from the posting: "Your continued knowledge of the digital and physical retail media marketplace coupled with talent in data-driven strategy will be valuable as you create