Senior Manager, B2B Retail Media Events and Industry Marketing - CVS Media Exchange (CMX)
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose. Do not include boilerplate like AI insights, duplicate lines, EEO, application instructions, etc. Must preserve all substantive info.
We need to decide sections: maybe "About the role" (position summary), "Responsibilities" (list of duties), "Qualifications" (required and preferred), "Education", "Pay", "Benefits", "Schedule". Ensure we only include sections with real content.
We must not include filler like "commensurate with experience". Pay range is given: $82,940.00 - $199,144.00. Benefits: medical, dental, vision, paid time off, retirement savings, wellness programs, etc. Schedule: hybrid: must work in one of Corporate Hubs 2 or more days a week: Wellesley, MA, Woonsocket, RI, or New York, NY.
We need to extract responsibilities list from the posting: many bullet-like sentences after "The Senior Manager, Events & Industry Marketing Role Will Own". Let's extract them:
- Own strategy, development, and execution of the CMX annual events calendar, aligning all activations to go-to-market priorities and business objectives
- Serve as an industry expert in retail media, proactively identifying whitespace opportunities, conducting competitive assessments, and benchmarking against key players to inform event strategy and positioning
- Act as the main point of contact for external industry and media partners, demonstrating best-in-class client service and building a network of relationships across the retail media, advertising and brand marketing eco system
- Lead all facets of external and CMX team event production and management, including budget, timeline, procurement, billing, design, travel, and other necessary components
- Support preparation and coordination of CMX presenters, including scripts, visual collateral, and day-of timeline
- Own and evolve all sales enablement deliverables tied to events, ensuring sales teams are equipped with compelling materials to drive pipeline
- Deliver post-event analysis, including performance recaps, insights, and recommendations to optimize future activations and demonstrate ROI
- Partners cross-functionally and across the enterprise, specifically with Corporate Communications and Legal, to achieve shared goals
- Manage resolution of all post-program deliverables (e.g., billing) and create program recaps for internal knowledge sharing and future optimization
- Proactively self-educate around CPG, retail, and retail media industry trends to identify best practice opportunities for CMX to provide thought leadership within the industry
Also earlier description includes: "Managing and growing strong, collaborative relationships with partners across the organization (both up and down levels) and leading cross-functional teams to ensure consistent communication and execution of strategy." Could be part of responsibilities.
We'll include responsibilities as a
.
Qualifications: Required Qualifications: 7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field
Preferred Qualifications list: Collaborative..., Unflappable..., Resourceful..., Organized..., Flexible..., An exceptional communicator..., A skilled negotiator..., Proficiency in Office Suite (Excel, PowerPoint), e-retail, e-commerce, or experience in a retail media network is a plus, Up to 50% travel may be required.
We'll put required and preferred maybe under Qualifications heading with sub-sections? But spec says use for section headings, and - for any list. Could have a Qualifications section with two lists: Required and Preferred. Could embed headings inside? Probably just one Qualifications section with two lists, maybe preceded by
indicating required and preferred. But we must not invent headings like "Required Qualifications" as
unless we want separate sections. The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can have Qualifications as a heading, and inside we can have
for required and preferred? Or we could split into Requirements and Qualifications? But they gave examples: Requirements, Qualifications, Skills. Might be okay to have Qualifications heading and then separate
for required and
for preferred? However they said use - for any list of duties/requirements/benefits. So required qualifications is a list (single item) but could be
- . Preferred qualifications is a list.
Thus under Qualifications heading we could have two
s: one for Required, one for Preferred, each preceded by a describing.
Education: Bachelor's degree (Preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience) required.
Pay: The Typical Pay Range For This Role Is $82,940.00 - $199,144.00 plus bonus etc. We'll include Pay section with that info.
Benefits: medical, dental, vision coverage, paid time off, retirement savings options, wellness programs, and other resources.
Schedule: hybrid: must work in one of Corporate Hubs 2 or more days a week: Wellesley, MA, Woonsocket, RI, or New York, NY.
We also need to include location? Not required as heading; maybe include in a short
under About the role? The location is given: Woonsocket, Rhode Island, United States (on-site). But they said do not repeat job title as heading; location can be in a paragraph.
We must remove boilerplate: AI insights, duplicate lines, "Posted 2 days ago", "Job Type Full-Time", "Job Function Other", "Share Print", etc. Also remove "Job ID", "application window", "EEO", etc.
We must preserve all substantive information. So we need to keep location, hybrid schedule, pay range, benefits, responsibilities, qualifications, education.
Let's craft HTML:
About the role
Located in Woonsocket, Rhode Island (on‑site). This role is hybrid – you must work in one of our Corporate Hubs (Wellesley, MA; Woonsocket, RI; or New York, NY) two or more days per week.
[Position summary paragraph...] We'll need to include the position summary prose: "The Senior Manager, Events & Industry Strategy will lead the vision, strategy, and execution of the events portfolio for CVS Media Exchange (CMX) in order to elevate CMX's presence as a thought leader within the retail media landscape. This role goes beyond execution to shape how CMX shows up in-market, identify whitespace opportunities, and ensure every event drives measurable brand and commercial impact. Managing and growing strong, collaborative relationships with partners across the organization (both up and down levels) and leading cross-functional teams to ensure consistent communication and execution of strategy. As a Senior Manager with CMX, you are passionate about details and relationships. You play a critical role in how CVS Media Exchange is presented to advertisers, vendors, prospects, and other partners within the industry. The Senior Manager is expected to own the end-to-end events ecosystem, including strategy, calendar development, content creation, sales enablement, and cross-channel amplification, as well as internal CMX team events, in alignment with our go-to-market strategy. This role requires excellent communication skills, attention to detail, strong organization, relationship management, and the ability to multi-task under pressure. You are deeply familiar with retail media brand strategy and positioning and seek to differentiate CMX in this encumbered industry. You do this by contributing to the strategic marketing brief, the framework and foundation for event marketing initiatives or campaigns and are responsible for the tactical marketing brief. Leading execution of all project deliverables including, but not limited to, brief development, collaboration with presenters on speaking deliverables and Corp Comm review, collaboration with creative on development of materials and Legal review, collaboration with industry and third party exhibit vendors to bring the CMX presence to life. We've seen immense success at CMX in our first few years and are excited to make a splash in the industry. While our overall direction is clear, we value a scrappy way of working and are looking for someone like you that thrives in a quickly evolving environment. Our entire team is eager to join forces to grow this burgeoning business together, with no task too big or small."
That's a lot but we need to preserve all substantive info. However we might split into About the role (position summary) and Responsibilities (list). The position summary includes many responsibilities; but we can keep it as prose in About the role, and then Responsibilities list the specific bullet points.
We must not duplicate content. It's okay if some overlap but we should try to avoid repeating same sentences. However instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we need to keep all info, but we can reorganize. Overlap is okay as long as we don't omit.
Thus we can put the position summary paragraph in About the role, and then Responsibilities list the specific bullet points (the "Will Own" list). Ensure we include also the earlier relationship management sentence maybe in About the role.
Now Responsibilities list: we need to include all bullet points from "Will Own" plus maybe the earlier relationship management. Let's list them as
- items.
Qualifications: Required: 7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field.
Preferred: list items.
Education: Bachelor's degree (Preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience) required.
Pay: The Typical Pay Range For This Role Is $82,940.00 - $199,144.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
We can keep that as prose under Pay.
Benefits: medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Also mention "Great Benefits For Great People" but we can summarize.
Schedule: hybrid requirement as earlier.
We must not include sections with filler like "not specified". All sections have content.
Now produce HTML fragment.
Let's write:
About the role
Located in Woonsocket, Rhode Island (on‑site). This role is hybrid – you must work in one of our Corporate Hubs (Wellesley, MA; Woonsocket, RI; or New York, NY) two or more days per week.
The Senior Manager, Events & Industry Strategy will lead the vision, strategy, and execution of the events portfolio for CVS Media Exchange (CMX) in order to elevate CMX's presence as a thought leader within the retail media landscape. This role goes beyond execution to shape how CMX shows up in‑market, identify whitespace opportunities, and ensure every event drives measurable brand and commercial impact. Managing and growing strong, collaborative relationships with partners across the organization (both up and down levels) and leading cross‑functional teams to ensure consistent communication and execution of strategy. As a Senior Manager with CMX, you are passionate about details and relationships. You play a critical role in how CVS Media Exchange is presented to advertisers, vendors, prospects, and other partners within the industry. The Senior Manager is expected to own the end‑to‑end events ecosystem, including strategy, calendar development, content creation, sales enablement, and cross‑channel amplification, as well as internal CMX team events, in alignment with our go‑
for prose. Do not include boilerplate like AI insights, duplicate lines, EEO, application instructions, etc. Must preserve all substantive info. We need to decide sections: maybe "About the role" (position summary), "Responsibilities" (list of duties), "Qualifications" (required and preferred), "Education", "Pay", "Benefits", "Schedule". Ensure we only include sections with real content. We must not include filler like "commensurate with experience". Pay range is given: $82,940.00 - $199,144.00. Benefits: medical, dental, vision, paid time off, retirement savings, wellness programs, etc. Schedule: hybrid: must work in one of Corporate Hubs 2 or more days a week: Wellesley, MA, Woonsocket, RI, or New York, NY. We need to extract responsibilities list from the posting: many bullet-like sentences after "The Senior Manager, Events & Industry Marketing Role Will Own". Let's extract them: - Own strategy, development, and execution of the CMX annual events calendar, aligning all activations to go-to-market priorities and business objectives - Serve as an industry expert in retail media, proactively identifying whitespace opportunities, conducting competitive assessments, and benchmarking against key players to inform event strategy and positioning - Act as the main point of contact for external industry and media partners, demonstrating best-in-class client service and building a network of relationships across the retail media, advertising and brand marketing eco system - Lead all facets of external and CMX team event production and management, including budget, timeline, procurement, billing, design, travel, and other necessary components - Support preparation and coordination of CMX presenters, including scripts, visual collateral, and day-of timeline - Own and evolve all sales enablement deliverables tied to events, ensuring sales teams are equipped with compelling materials to drive pipeline - Deliver post-event analysis, including performance recaps, insights, and recommendations to optimize future activations and demonstrate ROI - Partners cross-functionally and across the enterprise, specifically with Corporate Communications and Legal, to achieve shared goals - Manage resolution of all post-program deliverables (e.g., billing) and create program recaps for internal knowledge sharing and future optimization - Proactively self-educate around CPG, retail, and retail media industry trends to identify best practice opportunities for CMX to provide thought leadership within the industry Also earlier description includes: "Managing and growing strong, collaborative relationships with partners across the organization (both up and down levels) and leading cross-functional teams to ensure consistent communication and execution of strategy." Could be part of responsibilities. We'll include responsibilities as a
- .
Qualifications: Required Qualifications: 7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field
Preferred Qualifications list: Collaborative..., Unflappable..., Resourceful..., Organized..., Flexible..., An exceptional communicator..., A skilled negotiator..., Proficiency in Office Suite (Excel, PowerPoint), e-retail, e-commerce, or experience in a retail media network is a plus, Up to 50% travel may be required.
We'll put required and preferred maybe under Qualifications heading with sub-sections? But spec says use
- for any list. Could have a Qualifications section with two lists: Required and Preferred. Could embed headings inside? Probably just one Qualifications section with two lists, maybe preceded by
indicating required and preferred. But we must not invent headings like "Required Qualifications" as
unless we want separate sections. The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can have Qualifications as a heading, and inside we can have
for required and preferred? Or we could split into Requirements and Qualifications? But they gave examples: Requirements, Qualifications, Skills. Might be okay to have Qualifications heading and then separate
for required and
- for preferred? However they said use
- for any list of duties/requirements/benefits. So required qualifications is a list (single item) but could be
- . Preferred qualifications is a list.
Thus under Qualifications heading we could have two
- s: one for Required, one for Preferred, each preceded by a
- items.
Qualifications: Required: 7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field.
Preferred: list items.
Education: Bachelor's degree (Preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience) required.
Pay: The Typical Pay Range For This Role Is $82,940.00 - $199,144.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
We can keep that as prose under Pay.
Benefits: medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Also mention "Great Benefits For Great People" but we can summarize.
Schedule: hybrid requirement as earlier.
We must not include sections with filler like "not specified". All sections have content.
Now produce HTML fragment.
Let's write:
About the role
Located in Woonsocket, Rhode Island (on‑site). This role is hybrid – you must work in one of our Corporate Hubs (Wellesley, MA; Woonsocket, RI; or New York, NY) two or more days per week.
The Senior Manager, Events & Industry Strategy will lead the vision, strategy, and execution of the events portfolio for CVS Media Exchange (CMX) in order to elevate CMX's presence as a thought leader within the retail media landscape. This role goes beyond execution to shape how CMX shows up in‑market, identify whitespace opportunities, and ensure every event drives measurable brand and commercial impact. Managing and growing strong, collaborative relationships with partners across the organization (both up and down levels) and leading cross‑functional teams to ensure consistent communication and execution of strategy. As a Senior Manager with CMX, you are passionate about details and relationships. You play a critical role in how CVS Media Exchange is presented to advertisers, vendors, prospects, and other partners within the industry. The Senior Manager is expected to own the end‑to‑end events ecosystem, including strategy, calendar development, content creation, sales enablement, and cross‑channel amplification, as well as internal CMX team events, in alignment with our go‑
describing. Education: Bachelor's degree (Preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience) required. Pay: The Typical Pay Range For This Role Is $82,940.00 - $199,144.00 plus bonus etc. We'll include Pay section with that info. Benefits: medical, dental, vision coverage, paid time off, retirement savings options, wellness programs, and other resources. Schedule: hybrid: must work in one of Corporate Hubs 2 or more days a week: Wellesley, MA, Woonsocket, RI, or New York, NY. We also need to include location? Not required as heading; maybe include in a short
under About the role? The location is given: Woonsocket, Rhode Island, United States (on-site). But they said do not repeat job title as heading; location can be in a paragraph. We must remove boilerplate: AI insights, duplicate lines, "Posted 2 days ago", "Job Type Full-Time", "Job Function Other", "Share Print", etc. Also remove "Job ID", "application window", "EEO", etc. We must preserve all substantive information. So we need to keep location, hybrid schedule, pay range, benefits, responsibilities, qualifications, education. Let's craft HTML:
About the role
Located in Woonsocket, Rhode Island (on‑site). This role is hybrid – you must work in one of our Corporate Hubs (Wellesley, MA; Woonsocket, RI; or New York, NY) two or more days per week.
[Position summary paragraph...] We'll need to include the position summary prose: "The Senior Manager, Events & Industry Strategy will lead the vision, strategy, and execution of the events portfolio for CVS Media Exchange (CMX) in order to elevate CMX's presence as a thought leader within the retail media landscape. This role goes beyond execution to shape how CMX shows up in-market, identify whitespace opportunities, and ensure every event drives measurable brand and commercial impact. Managing and growing strong, collaborative relationships with partners across the organization (both up and down levels) and leading cross-functional teams to ensure consistent communication and execution of strategy. As a Senior Manager with CMX, you are passionate about details and relationships. You play a critical role in how CVS Media Exchange is presented to advertisers, vendors, prospects, and other partners within the industry. The Senior Manager is expected to own the end-to-end events ecosystem, including strategy, calendar development, content creation, sales enablement, and cross-channel amplification, as well as internal CMX team events, in alignment with our go-to-market strategy. This role requires excellent communication skills, attention to detail, strong organization, relationship management, and the ability to multi-task under pressure. You are deeply familiar with retail media brand strategy and positioning and seek to differentiate CMX in this encumbered industry. You do this by contributing to the strategic marketing brief, the framework and foundation for event marketing initiatives or campaigns and are responsible for the tactical marketing brief. Leading execution of all project deliverables including, but not limited to, brief development, collaboration with presenters on speaking deliverables and Corp Comm review, collaboration with creative on development of materials and Legal review, collaboration with industry and third party exhibit vendors to bring the CMX presence to life. We've seen immense success at CMX in our first few years and are excited to make a splash in the industry. While our overall direction is clear, we value a scrappy way of working and are looking for someone like you that thrives in a quickly evolving environment. Our entire team is eager to join forces to grow this burgeoning business together, with no task too big or small." That's a lot but we need to preserve all substantive info. However we might split into About the role (position summary) and Responsibilities (list). The position summary includes many responsibilities; but we can keep it as prose in About the role, and then Responsibilities list the specific bullet points. We must not duplicate content. It's okay if some overlap but we should try to avoid repeating same sentences. However instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we need to keep all info, but we can reorganize. Overlap is okay as long as we don't omit. Thus we can put the position summary paragraph in About the role, and then Responsibilities list the specific bullet points (the "Will Own" list). Ensure we include also the earlier relationship management sentence maybe in About the role. Now Responsibilities list: we need to include all bullet points from "Will Own" plus maybe the earlier relationship management. Let's list them as
- items.
Qualifications: Required: 7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field.
Preferred: list items.
Education: Bachelor's degree (Preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience) required.
Pay: The Typical Pay Range For This Role Is $82,940.00 - $199,144.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
We can keep that as prose under Pay.
Benefits: medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Also mention "Great Benefits For Great People" but we can summarize.
Schedule: hybrid requirement as earlier.
We must not include sections with filler like "not specified". All sections have content.
Now produce HTML fragment.
Let's write:
- . Preferred qualifications is a list.
Thus under Qualifications heading we could have two
- for any list of duties/requirements/benefits. So required qualifications is a list (single item) but could be