Senior Manager, Employer Growth & Lifecycle Marketing

For our client, we are seeking a Senior Manager, Employer Growth & Lifecycle Marketing to join the team of a leader in the Healthcare space. This role will own marketing strategy and execution for employer-facing audiences across the commercial buyer and client lifecycle. You will partner closely with Sales, Client Success, Product Marketing, and other cross-functional stakeholders to translate core messaging into scalable programs that support growth and retention. A key focus will be understanding employer needs, market trends, and buyer journeys to build efficient tools, collateral, and campaigns that improve commercial effectiveness. The ideal candidate will bring strong analytical, project management, and team leadership skills to help sharpen performance and elevate the experience for employer clients. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $110,000 – $125,000 annually Responsibilities Manage the marketing partnership with Commercial Sales and Client Success, prioritizing custom requests and collateral Develop understanding of employer audiences and market trends to inform marketing strategies Identify recurring needs and create scalable programs and tools for Commercial and Client Success Collaborate with Product Marketing to translate core messaging for employer audiences Work with cross-functional teams to execute integrated marketing plans Monitor KPIs and performance data to enhance marketing effectiveness Lead and develop team members in Commercial Activation and Client Lifecycle Marketing Qualifications Bachelor's degree in marketing, business, communications, or a related field 7+ years of experience in B2B marketing, commercial marketing, or lifecycle/customer marketing; healthcare or employee benefits experience preferred 3+ years of experience leading commercial marketing teams Proven ability to develop marketing strategies for complex B2B buyer and client journeys Strong commercial acumen with experience in Sales and Account Management functions Excellent communication, project management, and analytical skills Familiarity with CRM or sales enablement systems such as Salesforce and Seismic, and project management tools Benefits Family-friendly benefits including paid family and parental leave Health, dental, vision, and life insurance options Free mental health and wellness support Paid time off including vacation and personal days Company equity and bonus program 401(k) plan with company match Learning and development programs Company social events and volunteer opportunities Flex days and onsite meals for employees in the NY office Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.