Senior Growth Lifecycle Marketing Manager

About the role

Are you a hands-on growth marketer who is just as comfortable shaping the lifecycle strategy as you are building the workflow, writing the email, and reading the results? We’re looking for an experienced Senior Growth Lifecycle Marketing Manager to own and optimize the lifecycle programs that turn leads into qualified sales pipeline at AdvancedMD. In this highly visible, highly impactful role, you’ll sit at the intersection of growth marketing, lifecycle strategy, marketing automation, and performance analytics; developing the strategy, then working directly in platforms like Marketo and HubSpot to build audiences, create workflows, launch nurtures, run experiments, and analyze performance. The north star for this role is simple: increase sales pipeline generated from non-paid channels and maximize the value of the demand we already create. You’ll work cross-functionally with Growth Marketing, Product Marketing, Web, Sales, and Revenue Operations, using data not just to optimize programs but to earn alignment on where to invest next. If you have a deep understanding of how lifecycle marketing contributes to pipeline, know what effective B2B nurture looks like, and are energized by continuously improving conversion, in service of our mission — we’d love to meet you.

Responsibilities

• Lifecycle Demand Generation: Build lifecycle and nurture programs that move prospects from initial engagement through qualification and into sales pipeline
• Convert leads generated through paid media, web, content, events, webinars, and other demand-generation programs into qualified opportunities through targeted follow-up and nurture strategies
• Develop email cadences and automated journeys based on buyer stage, persona, account characteristics, engagement behavior, product interest, and demonstrated intent
• Owning the Day-to-Day Operations: Execute campaigns directly within Marketo, HubSpot, and related marketing technology — including segmentation, workflow creation, email builds, triggers, lead routing, testing, QA, and launch
• Manage multiple lifecycle programs supporting different stakeholders simultaneously, from strategy and campaign design through execution, measurement, optimization, and iteration
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