Senior Growth Lifecycle Marketing Manager
About the role
Are you a hands-on growth marketer who is just as comfortable shaping the lifecycle strategy as you are building the workflow, writing the email, and reading the results? We’re looking for an experienced Senior Growth Lifecycle Marketing Manager to own and optimize the lifecycle programs that turn leads into qualified sales pipeline at AdvancedMD. In this highly visible, highly impactful role, you’ll sit at the intersection of growth marketing, lifecycle strategy, marketing automation, and performance analytics; developing the strategy, then working directly in platforms like Marketo and HubSpot to build audiences, create workflows, launch nurtures, run experiments, and analyze performance. The north star for this role is simple: increase sales pipeline generated from non-paid channels and maximize the value of the demand we already create. You’ll work cross-functionally with Growth Marketing, Product Marketing, Web, Sales, and Revenue Operations, using data not just to optimize programs but to earn alignment on where to invest next. If you have a deep understanding of how lifecycle marketing contributes to pipeline, know what effective B2B nurture looks like, and are energized by continuously improving conversion, in service of our mission — we’d love to meet you.
Responsibilities
- Lifecycle Demand Generation: