Senior Manager, Ecommerce Analytics

About the role

The Senior Manager, E-Commerce Analytics is responsible for leading the analytics function for the E-Commerce product management organization, and overseeing all aspects of data analysis and reporting related to the performance of Carnival.com.

Responsibilities

• Analysis: Leverage advanced analytics to identify trends, opportunities for growth, and areas for improvement. This includes gathering insights, making informed recommendations, and determining the business value of current or future enhancements to the site.
• Strategy: Develop and implement our overall analytics strategy with dual goals of driving bookings and improving the consumer experience. This may include developing new metrics, clarifying our analytics stack, putting new processes in place, or other steps based on the strategy that is recommended.
• Testing: Oversee UAT and A/B testing processes to enhance the consumer experience and improve conversion rates. This includes providing strategic oversight for the team, analyzing results, and making data-backed recommendations for improvements.
• Reporting: Deliver comprehensive reporting on key performance metrics to provide insights into the effectiveness of e-commerce strategies and initiatives. This includes creating detailed reports, dashboards, and visualizations that communicate the performance and impact of e-commerce activities.
• Team Management: Lead and mentor indirect (and possibly direct) reports, fostering a collaborative and innovative environment. This involves setting clear goals, providing regular feedback, and supporting professional development.
• Relationships: Build and maintain strong relationships with cross-functional teams, including CRM, content, loyalty, marketing, business intelligence, and IT. Work together with analytical counterparts to drive alignment and ensuring that analytics initiatives achieve our broader business goals.

Qualifications

• 8 years of e-commerce analytics and measurement experience
• Demonstrated history of leading and delivering successful e-commerce strategies and ongoing analysis
• Bachelor's Degree in Marketing, Statistics, Finance, Information Management or Business- related fields
• Master’s degree in analytics, business, marketing, or a related field preferred
• Hands-on, practical experience with SAS or SQL, including and not limited to SAS Macro programming, Proc SQL, and SAS. Must be proficient in Tableau. Must be proficient in Google Analytics (GA4) and Looker Studio. Familiarity with Optimizely or other testing software. Experience with UAT software and processes (e.g., UserTesting).
• Solid understanding of foundational and advanced statistical methods is required

Benefits

• Health Benefits: Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Additional programs include company paid term life insurance and disability coverage
• Financial Benefits: 401(k) plan that includes a company match
• Employee Stock Purchase plan
• Paid Time Off: Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure. Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits: Complimentary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
• Personal and professional learning and development resources including tuition reimbursement
• On-site Fitness center at our Miami campus