Senior Manager, Digital Shelf Strategy

Responsibilities

• Own PDP content strategy and standards across all retail platforms — titles, bullets, descriptions, imagery, and A+ modules
• Lead A+ Content, Brand Store architecture, platform animations, and video content strategy on Amazon
• Extend enhanced content and brand presence to applicable retailer platforms (Walmart, Target, TikTok Shop, etc.)
• Manage content syndication tools (e.g., Salsify, Syndigo) to distribute and update content efficiently at scale
• Own keyword strategy and search term optimization across all retailer platforms to maximize organic discoverability
• Monitor search rank performance and iterate on content to capture and defend share in priority search terms
• Build and maintain a content performance reporting framework linking content quality, traffic, and conversion
• Design and execute A/B content tests (titles, hero images, A+ layouts) using Amazon Manage Your Experiments and equivalent retailer tools
• Present testing results and content performance insights to the Director of Amazon and VP of eCommerce regularly
• Amazon USA (~80%): Primary focus — PDPs, Brand Store, A+, SEO, content testing, new product setup
• American International: Adapt content for local search behavior, language, and compliance requirements
• Walmart & Target: Manage PDP content, rich media, and platform-specific enhanced content requirements
• Drug Channels, Babylist, TikTok Shop: Ensure content quality, completeness, and platform-specific creative formats across emerging and specialty retailers
• Partner with brand and creative teams to brief and approve all eCommerce-specific imagery, video, and copy assets
• Ensure new product launch content is ready and live ahead of defined launch windows
• Use ratings, reviews, and competitive benchmarking to identify content gaps and inform future creative briefs

Requirements

• 6+ years in eCommerce content, digital shelf, or a related role
• Deep expertise in Amazon content tools: A+, Brand Stores, Manage Your Experiments, Brand Analytics
• Proven ability to use data and A/B testing to improve content performance and conversion
• Experience with content syndication or PIM/DAM tools (Salsify, Syndigo, or equivalent)
• Familiarity with Amazon international marketplace requirements
• Working knowledge of SEO tools (Helium 10, Jungle Scout, or similar)