Senior Manager, Digital Product Management

About the role

Your opportunity at Schwab is to lead the way in shaping the future of wealth management through collaborative, mission-driven leadership. You will work alongside a team of innovators who value continuous learning and purposeful work.

Responsibilities

• Cross Functional Facilitation Across Marketing, Sales, and Technology: Serve as the connective tissue across Sales leadership, field advisors, capability owners, and platform teams to align priorities, sequence dependencies, and move work from request to launch.
• Capability Operating Model and Governance: Own and continuously improve the distributed marketing operating framework, including intake, triage, stage gates, launch readiness criteria, governance forums, and escalation paths.
• Standards, Templates, and Documentation: Own distributed marketing standards and template strategy end-to-end, including playbooks, intake requirements, launch checklists, and release/change documentation to reduce ambiguity and rework.
• Capability Partnership and Boundary Management: Partner closely with the Marketing Personalization capability owner to enable personalization-related requirements, while ensuring clear ownership boundaries for personalization strategy and platform-specific implementation.
• Speed to Launch and Adoption Outcomes: Drive measurable improvement in cycle time and field adoption by enforcing quality inputs, improving handoffs, and ensuring template outputs are practical and usable for frontline teams.

Requirements

• Experience & Background
• Marketing Automation Experience: 5+ years of experience with enterprise marketing automation platforms.
• Dual Platform Expertise: Proven product or program ownership of SFMC and Marketo.
• Distributed Marketing Proficiency: Expertise with workflow and execution of distributed communications in both the B2B and B2C space.
• CRM Integration Knowledge: Deep understanding of Salesforce Sales/Service Cloud connects as well as Marketo integration.
• Technical Skills- SFMC Toolset: Mastery of Journey Builder, Content Builder, and Data Extensions.
• Marketo Toolset: Expert in Marketo Sales Insights, assets, and tokens.
• Development Basics: Familiarity with HTML/CSS for email troubleshooting.

Qualifications

• Strategy & Execution- Template Architecture: Designed locked, compliant, yet editable email templates.
• Asset Governance: Managed brand compliance across distributed user groups.
• Training & Enablement: Documentation creation for and training of non-technical field users.
• Reporting & Analytics: Usage, engagement and sentiment training to assess and evaluate client and end user satisfaction.
• Troubleshooting: Resolved sync errors between CRMs and marketing platforms.

Skills

• Demonstrated experience working with cross-functional partners to design and deliver initiatives, including evaluating opportunities and making recommendations based on the unique needs of business and Sales stakeholders.
• Building scalable operating systems: You have experience creating practical frameworks, governance, and documentation standards that improve execution quality while avoiding unnecessary process overhead.
• Influence without formal authority: You are effective in matrixed environments and can drive outcomes as a facilitator, escalating conflicts appropriately while maintaining strong working relationships.
• Structured problem solving and prioritization support: You break down ambiguous requests into clear requirements, identify root causes of delay, and help teams sequence work for impact, feasibility, and speed.
• Driving adoption through usability and clarity: You know that adoption depends on relevance, simplicity, and confidence. You translate strategy into templates, guidance, and enablement that field users can apply and use.
• Executive communication and facilitation: You can align diverse stakeholders, drive clear decisions, and communicate tradeoffs, dependencies, and risks in a way that keeps momentum without creating confusion.

Benefits

• 401(k) with company match and Employee stock purchase plan
• Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
• Paid parental leave and family building benefits
• Tuition reimbursement
• Health, dental, and vision insurance