Senior Manager, Digital Marketing & Web Experience

About the role

Welcome to the intersection of energy and home services. At NRG, we’re all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We deliver innovative solutions that make our customers’ lives easier—helping them power, protect, and intelligently manage their homes and businesses. To do this, we need creative and talented people to join our company.

Essential Duties/Responsibilities

• Act as primary owner of the directenergy.ca website, ensuring performance, governance, and continuous improvement.
• Lead a team responsible for website content, email marketing, and digital content and communications to deliver customer-centric experiences.
• Develop governance and operating processes across digital properties to ensure efficient execution and brand consistency.
• Drive and contribute to achievement of KPIs including conversion rates, enrollments, engagement, and customer experience metrics.
• Publish content and ensure brand alignment across platforms with Product, Digital, and IT teams.
• Execute retention strategies and lifecycle communications with Customer Experience teams.
• Lead the development of the website roadmap aligning business goals, marketing priorities, and customer needs.
• Explore and adopt emerging digital tools, platforms, and AI-driven capabilities, staying current on industry trends to continuously improve team effectiveness and customer outcomes.
• Implement advanced SEO practices, including structured data and schema, to enhance content discoverability, support generative search experiences, and improve overall digital performance.
• Oversee email marketing lifecycle communications aligned to business objectives.
• Drive optimization initiatives including A/B testing, UX improvements, and data-driven enhancements.
• Ensure consistency of brand, messaging, and content across all platforms including web, app, and account experiences.
• Manage multiple digital initiatives across scope, timeline, and budget.
• Promote user-centered design and continuous improvement through insights and testing.
• Partner across marketing, product, and analytics teams to support campaigns and digital initiatives.
• Mentor and develop team members, fostering a collaborative and high-performing culture.

Working Conditions

• Hybrid working environment (Calgary, AB).
• Some overtime required as projects demand.
• Some travel

Minimum Qualifications

• Post-secondary education in technology (Computer Science, MIS) or business (Commerce, Marketing) or related field.
• 6-10+ years web design and development experience across platforms.
• 3-5+ years managing web or digital teams.
• Experience collaborating with development teams to design digital solutions.
• Leadership experience with enterprise-level CMS platforms.
• Successful experience building and implementing omni-channel personalization at scale in a B2C context, with tools like Adobe Journey Optimizer.
• Demonstrated strong stakeholder management abilities, detailed analysis and reporting skills.

Skills and Experience

• Proven leadership and collaboration skills with focus on team development.
• Strong analytical ability with data-driven decision making.
• Deep understanding of UX, user journeys, and content strategy.
• Experience with A/B testing, SEO, and GEO.
• Familiarity with enterprise tools such as Adobe Experience Manager, Workfront, analytics platforms.
• Experience with in-platform CMS management is an asset.
• Strong communication skills across digital and business stakeholders.
• Experience in high-volume B2C industries such as utilities, telecom, financial services, or subscription services is an asset.
• Someone who believes in the power of constructive feedback, open communication, and having fun at work.