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Jobs · Marketing · New York

Senior Manager, Digital and Web Marketing

GALLO · New York, NY · 5 days ago
Marketing$151k–$227k/yrFull-time

Job Req ID: 107791 · Full-time · Hybrid (3 days onsite/week in NYC) · No visa sponsorship

About the Role

Join GALLO as our Senior Manager, Web & Digital Marketing and lead the strategies that shape how consumers discover, engage with, and experience our brands across digital channels. You’ll bring together websites, email/SMS, SEO, CRM, paid media landing pages, and emerging AI-driven search to create connected consumer journeys that drive brand growth and business results. As a digital marketing subject matter expert, you’ll turn data into action — leading A/B testing, conversion rate optimization, audience segmentation, analytics, and personalized marketing programs while advancing Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). You’ll partner across brand, MarTech, social, creative, data and insights, PR, paid media, and external agencies to build integrated strategies and continually improve the consumer experience. You’ll also shape the future of our digital marketing organization: evolving operating models, assessing readiness for emerging capabilities, and managing resources through Agile/Scrum practices to ensure the team scales with the business. As a people leader, you’ll coach and develop talent, champion the thoughtful use of AI tools, establish scalable best practices, and create an environment where innovation, collaboration, and continuous learning translate into meaningful results.

Responsibilities

  • Lead digital marketing strategy across websites, email/SMS, SEO, CRM, paid media landing pages, and AI-driven search
  • Design and optimize connected consumer journeys that drive brand growth and business results
  • Lead A/B testing, conversion rate optimization, audience segmentation, analytics, and personalized marketing programs
  • Advance Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies
  • Partner cross-functionally with brand, MarTech, social, creative, data and insights, PR, paid media, and external agencies
  • Evolve operating models and assess readiness for emerging capabilities
  • Manage resources and projects using Agile/Scrum practices
  • Coach and develop team talent; champion thoughtful use of AI tools
  • Establish scalable best practices for digital marketing operations

Requirements

  • Bachelor’s degree plus 8 years of digital and/or e-commerce experience with increasing responsibility; OR Master’s degree plus 6 years; OR High School Diploma/equivalency plus 12 years
  • Supervisory or managerial experience
  • Strong knowledge of contemporary digital media: websites, search, social, content marketing, video, mobile, CRM strategy
  • Proficient in MS Word and MS Excel (intermediate level)
  • Proficiency with digital platforms/tools including:
    • Web content management systems (author/publish, content management, tagging)
    • CRM/ESP systems (Marketing Cloud, Klaviyo)
    • Web analytic tools (Google Analytics, Google Search Console)
    • Project management tools (AirTable, JIRA)
  • Strong project management skills with ability to partner cross-functionally
  • Working knowledge of Agile/Scrum and other project/resource management approaches (Waterfall, Kanban), with ability to apply the right method based on team and business needs
  • Demonstrated ability to leverage AI tools to drive operational efficiency, accelerate speed-to-market, and support ideation and collaboration
  • Strong analytical skills
  • Required travel by air and automobile up to 25% of the time
  • Required travel to company offices/sites for onboarding, training, meetings, and events up to 5% of the time (with or without reasonable accommodation)
  • Must be 18 years or older

Preferred Qualifications

  • 4 years of specific experience in contemporary digital media (websites, search, social, content marketing, video, mobile, CRM strategy)
  • Deep understanding of paid media’s role in cross-channel digital strategies ensuring a unified consumer journey
  • Experience developing end-to-end customer journeys and designing automated marketing programs leveraging CRM data
  • Expertise managing website strategy to optimize for emerging AI and generative search changes, maintaining organic visibility and user experience
  • Expertise in Answer Engine Optimization (AEO) and generative/AI search strategy, maintaining organic visibility and user experience as brand discoverability and consumer search behavior evolves

Benefits

Benefits depend on work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more. Additional details provided before first interview.

Compensation

Salary range: $151,000 – $226,600. Actual compensation determined by education, experience, knowledge, skills, abilities, internal equity, and market data. Estimated placement between entry point and middle of range. Position may be eligible for bonuses, incentive plans, or tasting room tip pools as applicable.

Location & Schedule

Must be based in New York, NY (requires 3 days per week onsite). Hybrid telecommute option with occasional remote work. Must live within commutable distance.

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