Senior Manager, Digital Marketing

Mission Lane is combining the power of data, technology, and exceptional service to pave a clear way forward for millions of people on the path to financial success. By attracting top talent and leveraging cutting-edge technology, we’re enabling people to unlock real financial progress.

About the role

We're looking for a seasoned Senior Manager, Digital Marketing to own strategy and creative direction across our digital acquisition channels, reporting to the Chief Marketing Officer. This is a hands-on leadership role for someone who thinks in both media strategy and creative craft, and who knows how to turn a paid impression into a seamless path toward conversion.

Right now, someone is scrolling past an ad, deciding in a few seconds whether this offer is worth a second look — and if they click, whether what comes next feels like one continuous experience or three disconnected ones. This role owns that whole arc: the paid media strategy that earns the click, the creative that makes the case, and the connective tissue — landing pages, bio links, owned-channel handoffs — that keeps the experience frictionless all the way to conversion. You'll build the "surround sound" that amplifies brand and prospect awareness in market: partnering closely with content and product teams so paid, owned, and social work as one system rather than in silos.

Responsibilities

• Lead paid digital and social performance marketing strategy and creative direction across TikTok, Meta, Snapchat, YouTube, and emerging channels
• Design and run always-on testing programs within social channels — creative concepts, placements, and formats — translating results into a functional testing agenda the broader team executes against
• Partner closely with content and product teams to build a unified brand, awareness, and conversion ecosystem — ensuring owned-property experiences (bio-link tools like Linktree, landing pages, on-site journeys) reinforce and extend paid strategy rather than operating separately
• Manage digital creative marketing spend and agency partnerships to deliver best-in-class creative and media experiences
• Work hand-in-hand with channel monitoring and content creators to keep owned and paid experiences consistent in voice, message, and momentum
• Improve content discoverability in partnership with organic search and content teams, closing the loop between earned attention and paid amplification
• Streamline the end-to-end digital conversion path, reducing friction and drop-off across the paid-to-owned handoff

Qualifications

You'll thrive in this role if you:

• Are a catalyst that brings people, strategy and process together to drive brand and business outcomes
• Think as fluently in creative direction as you do in content and media strategy — you can direct a concept and defend a test design in the same meeting
• Are comfortable in the room with credit, risk, finance, product, legal, and compliance, and you know how to get powerful insights out of each of them
• Spot when organic, social or content engagement can be converted into real acquisition funnel performance, and you know how to make that happen
• Have run A/B and multivariate tests long enough to spot when a dashboard's confidence is outrunning what the sample size actually supports
• Write creative briefs that partners want to work from: specific, grounded in real customer data, built to produce something that performs
• Have managed owned-property tools (link-in-bio platforms, landing experiences) as a strategic extension of paid, not an afterthought

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field
• 7+ years in performance marketing, direct response, or growth marketing, with hands-on ownership across paid digital (Meta, TikTok, Snapchat, connected TV, display) and social channel strategy
• A demonstrated track record of beating creative and control benchmarks, translating that into functional testing plans the broader team executes against
• Deep, applied fluency in A/B and multivariate testing (DOEs): sample sizing, statistical significance, test hygiene
• Experience directing creative concepts and managing digital creative production alongside media strategy
• A track record partnering across credit/risk, finance, product, legal, and compliance, with the judgment to know when a channel insight should change strategy elsewhere
• Experience with tiered capital allocation and channel/media budget management across paid digital
• Experience partnering with business analysts on marketing KPI frameworks (GRR, CTR, NAB attribution) and with product managers on conversion UX optimization, including drop-off/abandonment analysis and on-site nudge design
• Proficiency with testing and analytics tools such as SQL, Tableau or Looker Studio, and Google or Adobe Analytics

Preferred Qualifications

• MBA
• Familiarity applying AI tools to speed up creative variant generation without sacrificing brand or compliance standards
• Hands-on experience with owned-property conversion tools (Linktree or similar link-in-bio/landing platforms) as part of a paid-to-owned strategy

Pay

Annual full-time starting base salary range: $152,000–$191,000. This role is eligible for additional compensation in the forms of participation in our annual incentive and equity programs. Pay is based on factors such as work experience, education, certification(s), training, skills, and competencies related to the role.

Benefits

• Comprehensive benefits plan, including paid time off
• 401(k) match
• Monthly wellness stipend
• Health/dental/vision insurance options
• Disability coverage
• Paid parental leave
• Flexible spending account (for childcare and healthcare)
• Life insurance
• Remote-first work environment

About Mission Lane

Founded in December 2018, Mission Lane is a purpose-driven fintech company based in the U.S., with headquarters in Richmond, Virginia. It all started with a realization: nearly fifty percent of the adult population in the U.S. doesn’t have access to a clear line of credit. Most traditional credit card companies either overlook or overcharge this group because they have less-than-perfect credit scores or no scores at all. We decided this just wouldn’t do. In partnership with our sponsor banks, we offer credit cards under the Mission Lane brand name, with better, clearer terms, and a more refined customer experience than the alternatives available to people working hard to improve their credit.

To date, over four million consumers have chosen Mission Lane, earning high customer ratings on Credit Karma for its market segment and industry leading Net Promoter scores. Mission Lane has cumulatively raised over $600 million of equity from leading investors, including Invus Opportunities, QED Investors, LL Funds, funds affiliated with Oaktree Capital Management, and other leading investors. Our commitment to a workplace built on respect and dignity is guided by our core value of Unity. We believe that everyone plays a vital role in our shared purpose, and we actively cultivate an environment where all individuals have the opportunity to do their best work.