Senior Manager Digital Creative

Key Responsibilities

• Lead the creation of image, video and content shoots for digital channels (DTC, TikTok, Instagram, Email, Triggers, Loyalty).
• Work collaboratively with the VP Creative Director and Design Director on the development of visual language across the brand’s channels – ensuring creative campaigns and content are cohesive, cut-through and drive relevance for Tower28 Beauty.
• Maintain a strong visual strategy, creating consistency across digital and retail while evolving and pushing creative boundaries.
• Collaborate with our social team to shape channel strategy and ensure performance and community goals are exceeded with content delivered.
• Collaborate cross-functionally with DTC, Brand Marketing and Visual Merchandising Creative to ensure product storytelling, clarity of message and product distinction.
• Generate detailed shoot planning documents, ensuring communication of creative goals, concept, fulfillment of deliverables and efficient and thoughtful use of on-set time and budget.
• Manage an efficient post production process to ensure assets are delivered on-brief and on-time.
• Apply the latest design and digital industry trends from a variety of art forms and contemporary cultural design references.
• Enforce brand standards: lighting, styling and brand codes across all art and content.
• Oversee junior designers, and manage social creative agency.

Requirements

• 5+ years of hands-on social content creation, experience on-set and with a beauty brand.
• Deep familiarity with social channels, customer attention and trends.
• Intuitive connection to cultural and platform trends, bringing fresh ideas and visual storytelling techniques.
• Skilled in multi-tasking, highly organized, with strong partnership abilities.
• Exceptional attention to detail, front-row of digital communication.
• A self-starter attitude, collaborative spirit, and a love of design, culture, and social.
• Strong relationship-building skills, both with internal cross-functional partners and external talent.
• Strong expectation-setting skills, capable of pushing their reports to new heights, exceeding internal/external partner expectations.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Capcut; retouching and video editing software
• Strong portfolio showcasing campaign, art-direction, and cross-platform design work