Senior Manager, Digital Design

OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. "OUAI," means "yes" in that casual Parisian way. The brand is guided by the mission "wherever you go, go all the OUAI" and this bold & playful spirit impacts everything from culture to marketing to product. OUAI's product categories - ranging from hair care to body care, fragrances, personal care, and merch - are designed to reflect its commitment to easy, effective, and enjoyable self-care. Since its launch, OUAI has built a strong and growing omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. The brand continues to expand into new markets, deepen consumer loyalty, and scale its differentiated, high-margin business model internationally. OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven categories. The brand formulates without sulfates or parabens and maintains a commitment to creating high-quality, effective products. OUAI's culture is shaped by its ethos—fun, purposeful, and approachable—and is anchored by five Culture Codes: We Aren't Afraid to Go First We Don't Compete, We Collaborate We Ask Questions to Find the Best Answers We Keep It Real, in a OUAI That's Kind We Go All the OUAI With Work & Play OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand's identity and long-term growth trajectory. The Role? OUAI is looking for a Senior Manager of Digital Design to lead the creative expression of our brand across digital channels. Reporting to the Creative Director and managing a team of three designers, this role will oversee digital design across e-commerce, email, paid media and other digital touchpoints. The ideal candidate is both a strong creative leader and a highly accountable operator, someone who can translate campaign concepts into innovative digital experiences, establish scalable systems and guide multiple projects from brief through final delivery. They bring a sharp design point of view, understand how creative drives performance and know how to build productive partnerships across Creative, Digital, Growth and Marketing. Requirements What You'll Do Lead Digital Creative Own the digital expression of the OUAI brand across e-commerce, email, paid media, and other digital touchpointsTranslate campaign concepts and brand strategy into elevated, channel-specific creative that is unmistakably OUAIMaintain a high bar for design, typography, art direction, motion and overall craftEnsure digital work feels cohesive across the customer journey while being optimized for the needs of each platformIdentify opportunities to evolve OUAI's digital design systems and introduce new formats, tools and creative approaches Manage and Develop the Team Lead, mentor and develop a team of three digital designersSet clear priorities, delegate work thoughtfully and ensure the team has the context and direction needed to succeedProvide actionable creative feedback that strengthens both the work and the capabilities of the teamFoster a collaborative, solutions-oriented culture with high standards and clear accountabilitySupport professional development through regular feedback, coaching and growth planning Own Projects from Brief to Delivery Oversee multiple concurrent projects, balancing seasonal campaigns, product launches and always-on business needsPartner with Creative Operations to establish timelines, allocate resources and ensure work is delivered accurately and on scheduleProactively communicate project status, risks and dependencies, escalating issues early and bringing forward solutionsLead complex, high-visibility digital initiatives with minimal oversightReview final deliverables for creative quality, technical accuracy and channel readiness Partner Across the Business Build strong relationships with E-commerce, Growth Marketing, CRM, and Creative OperationsCollaborate with channel partners to understand objectives, audience behavior and performance insightsBalance brand-building and commercial goals to create work that is both distinctive and effectivePresent creative work and rationale clearly to cross-functional partners and senior leadershipUse performance learnings to inform future creative without losing sight of the brand's long-term vision What You'll Bring 6+ years of experience in digital design, with experience in beauty, fashion, lifestyle or another highly visual consumer brand preferred3+ years of experience managing and developing designersA portfolio demonstrating exceptional digital design across e-commerce, CRM, paid media and socialStrong understanding of responsive design, UX principles, digital production and platform-specific best practicesExperience developing scalable digital systems that improve consistency and speedDemonstrated ability to manage multiple priorities, navigate fast-moving timelines and deliver complex projectsStrong presentation, communication and stakeholder-management skillsA proactive, solutions-oriented approach with a high level of ownership and follow-throughExpertise in Figma and Adobe Creative Suite; experience with motion design and emerging creative technologies is a plusA genuine interest in beauty, culture and the evolving digital landscape Benefits Annual Base Salary Range is $115,000 - $130,000K (based on experience) + potential for yearly bonusMedical + Dental + VisionUnlimited PTO25+ Paid HolidaysMatching 401k programQuarterly OUAI Product Stipend + Employee DiscountsFlex FridaysEmployee HSA and FSACharity matching and education reimbursementHybrid work reimbursementMove Your OUAI (Exercise Reimbursement) Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI's sole discretion require highly specialized backgrounds.