Senior Manager, Digital & Design

• Creative Design paid ad creative across static, motion, and social, with a real point of view on how each placement reinforces the brand while driving results.
  • Use AI tools for image generation, creative iteration, and motion to move faster and help teammates use these tools well without lowering the craft bar.
  • Partner closely with growth and content marketing on campaign briefs, iteration cycles, email imagery, landing pages, and other conversion-focused touchpoints, and channel strategy.
    • Test creative by developing hypotheses, taking creative risks, and translating what you learn back into stronger creative and a sharper brand.

• Own the visual design of the website including layout, hierarchy, and how the brand expresses itself on screen.
  • Create and integrate video assets into the web and paid/organic digital experience including hero videos, explainer clips, and motion graphics that match the visual system.
  • Create landing pages, ads, and campaign pages that look sharp and actually convert.
  • Keep the digital experience visually coherent as pages get added and the brand matures.

• Design the physical presence: booth graphics, signage, banners, and printed collateral for conferences and field events.

• Design the virtual presence: webinar templates, video production assets, presentation systems, and on-screen branding.

• Own branded SWAG from concept through production.
  • Manage print and merch vendors, proofs, and timelines so things ship on time and on budget.
  • Partner and Customer Content
    • Design co-branded materials for partner relationships, from one-pagers to joint campaign assets.
    • Design customer-facing content that reflects both Nametag's brand and the context it's used in.
      • Maintain brand integrity in every co-branded asset without making it feel like a compromise.

What Success Looks Like

• Six months in, the brand looks like it was built on purpose.
  • A year in, nobody can tell which asset you made and which one someone else made from your system, because they're all consistent.

• The identity system is documented, in Figma, and in use across the team.

• Sales and marketing get well-designed collateral without it becoming a bottleneck.

• The website, events, and social all read as one brand.

• Co-branded and partner work looks like Nametag, not a compromise.

• The team knows how to use AI tools for design tasks, and the output still looks like Nametag.

• Nametag looks like the category leader it's trying to become.

Required

• 6 to 10 years in brand or visual design, with a portfolio that shows range and craft.
  • You've built or substantially rebuilt a brand identity system, not just worked inside someone else's.
  • Deep Figma skills: components, auto-layout, variables, the whole toolkit.
  • Strong typographic and layout fundamentals. You sweat kerning and grid, and it shows.
  • RANGE ACROSS FORMATS: digital, print, presentation, video, environmental, and social.
  • Comfortable being the only designer for a while, setting your own priorities and shipping without hand-holding.
  • Bring collaborative energy. You take feedback, give it well, and don't get precious about the work.

PREFERRED

• First or early design hire at a startup or scale-up.

• Background in cybersecurity, identity, infrastructure, or enterprise software.

• Comfortable working in HubSpot to build and deploy assets.

• Motion and animation skills are a plus.

What We're Looking For

• Competitive comp, equity, and benefits at a company hitting its stride.

• Salary range: $125,000 - $145,000

• Nametag is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.