Senior Manager Creative

About the role

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities. At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter. This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today.

The Role Leads the Brand Creative team in translating business priorities, customer insights, performance data, and established brand strategy into differentiated creative strategies, campaign concepts, storytelling approaches, and integrated solutions. This role guides complex creative initiatives from opportunity identification through execution, strengthens creative practices and team capabilities, and ensures high-quality work that supports customer engagement, brand differentiation, campaign effectiveness, and measurable business outcomes.

Responsibilities

• Creative strategy and concept development: Translate business priorities, customer insights, performance data, and established brand strategy into actionable creative strategies, campaign platforms, concepts, and storytelling approaches across channels and customer experiences; lead complex, high-visibility initiatives from opportunity identification through exploration, refinement, testing, presentation, and execution.
• Functional leadership: Set Brand Creative objectives, priorities, quality standards, methodologies, tools, and working practices; balance planned and emerging needs, review work at key stages, resolve delivery or quality issues, and advance the function by monitoring trends, technologies, formats, and customer behaviors and incorporating successful new approaches.
• Creative thought leadership and stakeholder influence: Advise senior stakeholders on creative opportunities, alternatives, and tradeoffs; facilitate reviews and decisions; maintain alignment with business and brand strategy; and escalate matters involving enterprise direction, policy, major investment, or significant strategic change.
• Cross-functional integration: