Senior Manager - Demand Generation

Key Responsibilities

• Own net-new pipeline and marketing-sourced revenue - and be accountable for hitting it.
• Work directly with Sales to align on ICP, pipeline quality, and what actually converts to revenue (not just what looks good in a dashboard).
• Increase opportunity creation, demo volume, and overall pipeline velocity.
• Continuously improve MQL → SQL → Closed Won conversion by tightening targeting, messaging, and follow-up.
• Design and run a multi-channel demand strategy across ABM, email, search, inbound (website/SEM), and overall lifecycle management; connect the full journey, from first touch to booked demo, into an ecosystem that works end-to-end.
• Launch campaigns quickly, learn from them, and improve just as fast.
• Own the execution layer when needed: building landing pages, setting up workflows, and getting campaigns live without bottlenecks.

Full-Funnel Growth & Lifecycle Marketing

• Own and scale acquisition and lifecycle channels across paid (LinkedIn, Meta), search (SEM/SEO), email, landing pages, and retargeting - building a system that works end-to-end, not in silos.
• Design and optimize the full journey from first touch → nurture → conversion → pipeline, ensuring each step is connected and compounding.
• Leverage lifecycle marketing (email, nurture flows, remarketing) to increase conversion rates, accelerate pipeline, and improve overall efficiency.
• Stay close to the numbers: CAC, cost per SQL, ROAS, LTV, and ultimately revenue - understanding how each channel and touchpoint contributes.

Funnel Optimization

• Continuously test, iterate, and scale what’s working across the funnel, while quickly identifying and cutting what isn’t.
• Identify drop-offs, friction points, and leaks - then fix them quickly.
• Improve landing page performance by getting in the weeds, demo booking rates, and lead handoff to Sales.
• Run continuous A/B tests and ship improvements.
• Be able to shift from insight → action.

Systems, Tooling, & Scale

• Help build the infrastructure that makes demand generation scalable.
• Be comfortable with marketing automation, workflows, attribution, and reporting (e.g. HubSpot, Brevo, DataStudio, etc.).
• Make sure tracking works before campaigns go live - and jump in to troubleshoot and fix it when it doesn’t.
• Identify inefficiencies and remove them. Automate what shouldn’t be manual.
• Partner with product, data, and engineering where needed - but don’t wait on them to make progress.