Senior Manager, Demand Generation

About the role

This is a high-impact marketing leadership role focused on building and scaling demand generation programs that support revenue growth. You will own the roadmap for multi-channel campaigns, partnering closely with Sales, Content, and Product Marketing to drive qualified pipeline and stronger engagement across the funnel.

Responsibilities

• Own and define the demand generation roadmap aligned with revenue goals
• Plan and optimize multi-channel paid media campaigns
• Develop email nurture programs to engage prospects through the sales funnel
• Create and execute ABM strategies targeting key accounts with Sales
• Collaborate with Content and Product Marketing on campaign assets
• Monitor the demand generation budget and performance metrics
• Manage relationships with agencies to ensure quality and alignment with strategy

Qualifications

• 7+ years in demand generation or growth marketing, preferably in B2B SaaS
• Proven ability to scale demand generation programs with measurable results
• Hands-on experience with marketing automation and CRM tools, HubSpot preferred
• Deep understanding of paid media channels and optimization strategies
• Experience designing and executing Account-Based Marketing (ABM) initiatives
• Strong analytical skills for data interpretation and KPI tracking
• Excellent writing skills for B2B messaging and creative direction

Benefits

• Full medical, dental, and vision insurance
• Matching 401(k) plan
• Generous vacation policy/paid time off
• Parental leave
• Learning & development stipend
• Home office stipend

Location: Remote – US based candidates only, no visa sponsorship available

Compensation: $110,000 – $130,000 annually