Senior Manager, Demand Generation
Edmund Optics · Cherry Hill, NJ · 1 wk ago
Marketing$115k–$130k/yrFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections that have real content. The posting includes: description (intro) maybe "About the role". Then Responsibilities (list). Then Qualifications (list). Also there is a "Compensation Range Transparency" with salary range, and Benefits list. Also maybe "Physical Requirements" but that's not a standard heading; we can include as part of Requirements? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have About the role (intro paragraph), Responsibilities (ul), Requirements (maybe combine Qualifications and Requirements? Actually they have both "Requirements" and "Qualifications" sections. We'll output both as separate headings if they have content. Also Benefits and Pay sections.
We must not repeat job title as heading. No Job ID etc. Remove boilerplate: EEO, etc. Also remove "Think you meet some of the requirements..." etc. Also remove "Physical Requirements" maybe not needed as heading; but we could incorporate into Requirements as a list? However they said use headings for those specific ones; but we can also include other headings if needed? Probably stick to those. Physical Requirements could be part of Requirements but not a separate heading; we can include as a list item under Requirements.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from responsibilities, qualifications, requirements, benefits, pay.
We need to format as HTML fragment only, no or . Use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections that have real content. The posting includes: description (intro) maybe "About the role". Then Responsibilities (list). Then Qualifications (list). Also there is a "Compensation Range Transparency" with salary range, and Benefits list. Also maybe "Physical Requirements" but that's not a standard heading; we can include as part of Requirements? The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have About the role (intro paragraph), Responsibilities (ul), Requirements (maybe combine Qualifications and Requirements? Actually they have both "Requirements" and "Qualifications" sections. We'll output both as separate headings if they have content. Also Benefits and Pay sections.
We must not repeat job title as heading. No Job ID etc. Remove boilerplate: EEO, etc. Also remove "Think you meet some of the requirements..." etc. Also remove "Physical Requirements" maybe not needed as heading; but we could incorporate into Requirements as a list? However they said use headings for those specific ones; but we can also include other headings if needed? Probably stick to those. Physical Requirements could be part of Requirements but not a separate heading; we can include as a list item under Requirements.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep all details from responsibilities, qualifications, requirements, benefits, pay.
We need to format as HTML fragment only, no or . Use for headings, - for lists,
for prose.
We need to ensure we don't include filler like "commensurate with experience". Not present.
Let's extract content.
Intro paragraph: "The Senior Manager, Demand Generation owns global demand generation: SEM, paid social, marketing automation, and new digital channels, with also advertising and trade show. This role works hands-on with global SEM agencies and is accountable for results. The Senior Manager, Demand Generation analyzes performance across channels and connects it to company-level results while also manages the demand generation team and coordinates with Marketing Intelligence, the content team, and corporate marketing, including presenting to senior leadership. Comfortable using AI tools as part of daily work."
That's the About the role.
Responsibilities: list items under "Responsibilities Demand Generation Execution (Primary Focus)" etc. Let's capture each bullet.
From text:
Responsibilities Demand Generation Execution (Primary Focus)
- Own demand generation performance for the Marketplace division end to end.
- Own execution across core demand generation channels: SEM, paid social, and marketing automation — as well as new channels as the mix evolves.
- Work hands-on on SEM, coordinating execution with international agencies while remaining fully accountable for results and scaling the channel.
- Onboard and scale YouTube and other brand-awareness channels as part of the demand generation mix.
- Ensure campaign execution is consistently tied to revenue and pipeline goals, not just activity metrics.
- Maintain execution quality and pacing standards across all demand generation channels.
Marketing Automation & Lifecycle
- Own marketing automation programs like emails, nurture, and lifecycle journeys, with hands-on Marketo experience strongly preferred.
Analytics & Measurement
- Analyze demand generation performance and connect it to broader business outcomes, partnering with the Marketing Intelligence team on reporting and insights.
Advertising & Offline Programs
- Govern advertising (print and online) and PR activities for the division.
- Hold trade shows accountable for the leads and pipeline they deliver, acting as the key stakeholder with Trade Show Managers and Corporate Marketing.
Cross-Division Collaboration
- Coordinate with regional marketing teams to align demand generation execution globally.
- Collaborate closely with other divisions' marketing teams and corporate marketing to align programs.
- Present demand generation strategy, results, and recommendations to senior leadership.
We need to turn each bullet into
- . Could group under subheadings? Not required; just a flat list.
Requirements: list items under "Requirements". Let's extract:
- Hands-on proficiency with AI tools for marketing execution and productivity, including generative AI for campaign content, prompting, briefs, and workflow automation.
- Strong knowledge of SEM, paid social, marketing automation, and emerging AI-driven marketing channels.
- Ability to leverage AI tools regularly to improve marketing efficiency, productivity, and effectiveness.
- Ability to operate effectively in a data-informed environment while partnering with analytics resources.
- Working knowledge of marketing analytics beyond standard channel metrics such as ROAS and CTR, with the ability to connect marketing activities to broader business results.
- Strong cross-functional collaboration skills, including the ability to work effectively across divisions, functions, and geographic regions.
- Strong communication and presentation skills, with the ability to present confidently to senior leadership.
- Ability to effectively lead and coordinate multi-functional and geographically dispersed teams.
- Ability to manage external agencies, budgets, and multiple marketing initiatives simultaneously.
Also Education/Experience section: but that could be part of Qualifications? Actually they have "Qualifications" heading after Requirements? The text shows "Qualifications To perform this position successfully..." then "Requirements". Actually they have "Qualifications" then "Requirements". But we can treat both as separate sections: Qualifications (education/experience) and Requirements (skills). Let's parse.
After "Requirements" list, there is "Education/Experience BA/BS degree in Marketing or a related field. 7–10 years of progressive experience in demand generation, digital marketing, or growth marketing, including team management experience. Hands-on experience running SEM, paid social, and marketing automation programs at scale, including piloting or scaling new channels such as AI-driven or AI-referral programs. Experience managing a multi-functional team spanning marketing automation, campaign execution, and regional coordination. Marketo experience strongly preferred; familiarity with comparable marketing automation platforms otherwise. Experience onboarding or scaling brand-awareness channels such as YouTube. B2B technical or industrial marketing experience preferred. Experience managing or coordinating with offshore/international team members across multiple time zones. Experience managing trade show and PR programs alongside digital demand-generation activities. Experience with budget systems similar to SAP and managing external agencies at a comparable spend level."
That seems like qualifications. Then "Physical Ability" etc.
Thus we can have:
Qualifications
with - for each bullet.
Then maybe
Requirements
for the skills list.
But the instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can have both Requirements and Qualifications.
We also need Benefits and Pay.
Benefits list: "Medical, Dental, and Vision Insurance Life, AD&D, Short and Long-Term Disability Insurance Generous Paid Time Off (PTO) Tuition Reimbursement 401(k) Retirement Plan with Company Match up to 3% Daycare and Gym Reimbursement Paid Parental Leave and New Mother Benefits Training and Development Opportunities Availability of these benefits may depend on the country and employment type."
We need to split into list items.
Pay: "Salary Range $115,000 – $130,000 per year". Also mention compensation range transparency paragraph but we can just include the range.
We should not include boilerplate like "All qualified applicants will receive consideration..." etc. Remove EEO etc. Also remove "Think you meet some of the requirements..." etc. Also remove "Physical Requirements" maybe we can incorporate into Requirements? But we could also include as a separate section? Not in allowed headings; but we could put under Requirements as a list item. However the physical requirements are: "Ability to operate office equipment such as a copier; ability to see details at a close range; ability to sit at desk or PC for long periods of time; work in office setting." That's substantive; we should keep it. We'll add as a list item under Requirements.
Now construct HTML.
We'll start with About the role
...
Then Responsibilities
...
Then Requirements
...
(including skills and physical)
Then Qualifications
...
(education/experience)
Then Benefits
...
Then Pay
Salary Range $115,000 – $130,000 per year
We must not include Schedule heading because no schedule info.
Check for any duplicated lines: we need to avoid repeating same content.
Let's craft lists precisely.
Responsibilities list items:
- Own demand generation performance for the Marketplace division end to end.
- Own execution across core demand generation channels: SEM, paid social, and marketing automation — as well as new channels as the mix evolves.
- Work hands-on on SEM, coordinating execution with international agencies while remaining fully accountable for results and scaling the channel.
- Onboard and scale YouTube and other brand-awareness channels as part of the demand generation mix.
- Ensure campaign execution is consistently tied to revenue and pipeline goals, not just activity metrics.
- Maintain execution quality and pacing standards across all demand generation channels.
- Own marketing automation programs like emails, nurture, and lifecycle journeys, with hands-on Marketo experience strongly preferred.
- Analyze demand generation performance and connect it to broader business outcomes, partnering with the Marketing Intelligence team on reporting and insights.
- Govern advertising (print and online) and PR activities for the division.
- Hold trade shows accountable for the leads and pipeline they deliver, acting as the key stakeholder with Trade Show Managers and Corporate Marketing.
- Coordinate with regional marketing teams to align demand generation execution globally.
- Collaborate closely with other divisions' marketing teams and corporate marketing to align programs.
- Present demand generation strategy, results, and recommendations to senior leadership.
That's 13 items.
Requirements list items (skills):
- Hands-on proficiency with AI tools for marketing execution and productivity, including generative AI for campaign content, prompting, briefs, and workflow automation.
- Strong knowledge of SEM, paid social, marketing automation, and emerging AI-driven marketing channels.
- Ability to leverage AI tools regularly to improve marketing efficiency, productivity, and effectiveness.
- Ability to operate effectively in a data-informed environment while partnering with analytics resources.
- Working knowledge of marketing analytics beyond standard channel metrics such as ROAS and CTR, with the ability to connect marketing activities to broader business results.
- Strong cross-functional collaboration skills, including the ability to work effectively across divisions, functions, and geographic regions.
- Strong communication and presentation skills, with the ability to present confidently to senior leadership.
- Ability to effectively lead and coordinate multi-functional and geographically dispersed teams.
- Ability to manage external agencies, budgets, and multiple marketing initiatives simultaneously.
- Ability to operate office equipment such as a copier; ability to see details at a close range; ability to sit at desk or PC for long periods of time; work in office setting.
That's 10 items.
Qualifications list items (education/experience):
- BA/BS degree in Marketing or a related field.
- 7–10 years of progressive experience in demand generation, digital marketing, or growth marketing, including team management experience.
- Hands-on experience running SEM, paid social, and marketing automation programs at scale, including piloting or scaling new channels such as AI-driven or AI-referral programs.
- Experience managing a multi-functional team spanning marketing automation, campaign execution, and regional coordination.
- Marketo experience strongly preferred; familiarity with comparable marketing automation platforms otherwise.
- Experience onboarding or scaling brand-awareness channels such as YouTube.
- B2B technical or industrial marketing experience preferred.
- Experience managing or coordinating with offshore/international team members across multiple time zones.
- Experience managing trade show and PR programs alongside digital demand-generation activities.
- Experience with budget systems similar to SAP and managing external agencies at a comparable spend level.
That's 10 items.
Ben
- for lists,
for prose. We need to ensure we don't include filler like "commensurate with experience". Not present. Let's extract content. Intro paragraph: "The Senior Manager, Demand Generation owns global demand generation: SEM, paid social, marketing automation, and new digital channels, with also advertising and trade show. This role works hands-on with global SEM agencies and is accountable for results. The Senior Manager, Demand Generation analyzes performance across channels and connects it to company-level results while also manages the demand generation team and coordinates with Marketing Intelligence, the content team, and corporate marketing, including presenting to senior leadership. Comfortable using AI tools as part of daily work." That's the About the role. Responsibilities: list items under "Responsibilities Demand Generation Execution (Primary Focus)" etc. Let's capture each bullet. From text: Responsibilities Demand Generation Execution (Primary Focus) - Own demand generation performance for the Marketplace division end to end. - Own execution across core demand generation channels: SEM, paid social, and marketing automation — as well as new channels as the mix evolves. - Work hands-on on SEM, coordinating execution with international agencies while remaining fully accountable for results and scaling the channel. - Onboard and scale YouTube and other brand-awareness channels as part of the demand generation mix. - Ensure campaign execution is consistently tied to revenue and pipeline goals, not just activity metrics. - Maintain execution quality and pacing standards across all demand generation channels. Marketing Automation & Lifecycle - Own marketing automation programs like emails, nurture, and lifecycle journeys, with hands-on Marketo experience strongly preferred. Analytics & Measurement - Analyze demand generation performance and connect it to broader business outcomes, partnering with the Marketing Intelligence team on reporting and insights. Advertising & Offline Programs - Govern advertising (print and online) and PR activities for the division. - Hold trade shows accountable for the leads and pipeline they deliver, acting as the key stakeholder with Trade Show Managers and Corporate Marketing. Cross-Division Collaboration - Coordinate with regional marketing teams to align demand generation execution globally. - Collaborate closely with other divisions' marketing teams and corporate marketing to align programs. - Present demand generation strategy, results, and recommendations to senior leadership. We need to turn each bullet into
- . Could group under subheadings? Not required; just a flat list.
Requirements: list items under "Requirements". Let's extract:
- Hands-on proficiency with AI tools for marketing execution and productivity, including generative AI for campaign content, prompting, briefs, and workflow automation.
- Strong knowledge of SEM, paid social, marketing automation, and emerging AI-driven marketing channels.
- Ability to leverage AI tools regularly to improve marketing efficiency, productivity, and effectiveness.
- Ability to operate effectively in a data-informed environment while partnering with analytics resources.
- Working knowledge of marketing analytics beyond standard channel metrics such as ROAS and CTR, with the ability to connect marketing activities to broader business results.
- Strong cross-functional collaboration skills, including the ability to work effectively across divisions, functions, and geographic regions.
- Strong communication and presentation skills, with the ability to present confidently to senior leadership.
- Ability to effectively lead and coordinate multi-functional and geographically dispersed teams.
- Ability to manage external agencies, budgets, and multiple marketing initiatives simultaneously.
Also Education/Experience section: but that could be part of Qualifications? Actually they have "Qualifications" heading after Requirements? The text shows "Qualifications To perform this position successfully..." then "Requirements". Actually they have "Qualifications" then "Requirements". But we can treat both as separate sections: Qualifications (education/experience) and Requirements (skills). Let's parse.
After "Requirements" list, there is "Education/Experience BA/BS degree in Marketing or a related field. 7–10 years of progressive experience in demand generation, digital marketing, or growth marketing, including team management experience. Hands-on experience running SEM, paid social, and marketing automation programs at scale, including piloting or scaling new channels such as AI-driven or AI-referral programs. Experience managing a multi-functional team spanning marketing automation, campaign execution, and regional coordination. Marketo experience strongly preferred; familiarity with comparable marketing automation platforms otherwise. Experience onboarding or scaling brand-awareness channels such as YouTube. B2B technical or industrial marketing experience preferred. Experience managing or coordinating with offshore/international team members across multiple time zones. Experience managing trade show and PR programs alongside digital demand-generation activities. Experience with budget systems similar to SAP and managing external agencies at a comparable spend level."
That seems like qualifications. Then "Physical Ability" etc.
Thus we can have:
Qualifications
with- for each bullet.
Then maybe
Requirements
for the skills list. But the instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can have both Requirements and Qualifications. We also need Benefits and Pay. Benefits list: "Medical, Dental, and Vision Insurance Life, AD&D, Short and Long-Term Disability Insurance Generous Paid Time Off (PTO) Tuition Reimbursement 401(k) Retirement Plan with Company Match up to 3% Daycare and Gym Reimbursement Paid Parental Leave and New Mother Benefits Training and Development Opportunities Availability of these benefits may depend on the country and employment type." We need to split into list items. Pay: "Salary Range $115,000 – $130,000 per year". Also mention compensation range transparency paragraph but we can just include the range. We should not include boilerplate like "All qualified applicants will receive consideration..." etc. Remove EEO etc. Also remove "Think you meet some of the requirements..." etc. Also remove "Physical Requirements" maybe we can incorporate into Requirements? But we could also include as a separate section? Not in allowed headings; but we could put under Requirements as a list item. However the physical requirements are: "Ability to operate office equipment such as a copier; ability to see details at a close range; ability to sit at desk or PC for long periods of time; work in office setting." That's substantive; we should keep it. We'll add as a list item under Requirements. Now construct HTML. We'll start withAbout the role
...
ThenResponsibilities
- ...
Requirements
- ...
Qualifications
- ...
Benefits
- ...
Pay
Salary Range $115,000 – $130,000 per year
We must not include Schedule heading because no schedule info. Check for any duplicated lines: we need to avoid repeating same content. Let's craft lists precisely. Responsibilities list items: - Own demand generation performance for the Marketplace division end to end. - Own execution across core demand generation channels: SEM, paid social, and marketing automation — as well as new channels as the mix evolves. - Work hands-on on SEM, coordinating execution with international agencies while remaining fully accountable for results and scaling the channel. - Onboard and scale YouTube and other brand-awareness channels as part of the demand generation mix. - Ensure campaign execution is consistently tied to revenue and pipeline goals, not just activity metrics. - Maintain execution quality and pacing standards across all demand generation channels. - Own marketing automation programs like emails, nurture, and lifecycle journeys, with hands-on Marketo experience strongly preferred. - Analyze demand generation performance and connect it to broader business outcomes, partnering with the Marketing Intelligence team on reporting and insights. - Govern advertising (print and online) and PR activities for the division. - Hold trade shows accountable for the leads and pipeline they deliver, acting as the key stakeholder with Trade Show Managers and Corporate Marketing. - Coordinate with regional marketing teams to align demand generation execution globally. - Collaborate closely with other divisions' marketing teams and corporate marketing to align programs. - Present demand generation strategy, results, and recommendations to senior leadership. That's 13 items. Requirements list items (skills): - Hands-on proficiency with AI tools for marketing execution and productivity, including generative AI for campaign content, prompting, briefs, and workflow automation. - Strong knowledge of SEM, paid social, marketing automation, and emerging AI-driven marketing channels. - Ability to leverage AI tools regularly to improve marketing efficiency, productivity, and effectiveness. - Ability to operate effectively in a data-informed environment while partnering with analytics resources. - Working knowledge of marketing analytics beyond standard channel metrics such as ROAS and CTR, with the ability to connect marketing activities to broader business results. - Strong cross-functional collaboration skills, including the ability to work effectively across divisions, functions, and geographic regions. - Strong communication and presentation skills, with the ability to present confidently to senior leadership. - Ability to effectively lead and coordinate multi-functional and geographically dispersed teams. - Ability to manage external agencies, budgets, and multiple marketing initiatives simultaneously. - Ability to operate office equipment such as a copier; ability to see details at a close range; ability to sit at desk or PC for long periods of time; work in office setting. That's 10 items. Qualifications list items (education/experience): - BA/BS degree in Marketing or a related field. - 7–10 years of progressive experience in demand generation, digital marketing, or growth marketing, including team management experience. - Hands-on experience running SEM, paid social, and marketing automation programs at scale, including piloting or scaling new channels such as AI-driven or AI-referral programs. - Experience managing a multi-functional team spanning marketing automation, campaign execution, and regional coordination. - Marketo experience strongly preferred; familiarity with comparable marketing automation platforms otherwise. - Experience onboarding or scaling brand-awareness channels such as YouTube. - B2B technical or industrial marketing experience preferred. - Experience managing or coordinating with offshore/international team members across multiple time zones. - Experience managing trade show and PR programs alongside digital demand-generation activities. - Experience with budget systems similar to SAP and managing external agencies at a comparable spend level. That's 10 items. Ben
- for each bullet.
Then maybe