Senior Manager - Customer Paid Media

About the role

Global Commercial Services (GCS) is a leading payments provider serving businesses of all sizes, with Small Business representing our largest and fastest-growing customer segment. The Small Business Marketing team drives acquisition and customer engagement across Charge Cards, Proprietary Lending products, and co-brand partnerships, playing a critical role in accelerating U.S. SME growth. Within this organization, the Small Business Demand Generation team is responsible for creating best-in-class, integrated experiences that drive acquisition through paid channels. This Senior Manager will be responsible for leading and advancing the GCS Customer Media program, developing strategies that generate demand amongst existing customers and deliver relevant acquisition experiences. This individual will bring together customer insights, media expertise, data, and measurement to evolve the way we treat customers through media touchpoints and drive business value.

Responsibilities

• Lead the Customer Media Strategy: Own and advance the GCS Customer Media strategy, defining the vision, roadmap, and priorities for how media can be used to engage customers across the lifecycle and drive incremental value.
• Champion SBO Needs & Insights: Develop a deep understanding of SBO needs, behaviors, and motivations and translate those insights into actionable media strategies. Represent the SBO perspective in cross-functional forums to help advance the broader GCS customer treatment set and deliver more relevant customer experiences.
• Define and Develop E2E Strategy: Develop an end-to-end approach for Customer Media, defining what winning looks like across audiences, channels, creative, offers, and customer treatments. Lead the test-and-learn agenda and identify opportunities to scale successful strategies.
• Turn a Love of Data into Actionable Insights: Use customer, audience, channel, and performance data to understand what is working, uncover opportunities, and identify ways to optimize and grow. Translate complex insights into clear recommendations and actions.
• Champion Measurement & Incrementality: Advance the measurement strategy for Customer Media, partnering with Analytics (A